Digital Performance & Acquisition Manager

Job Description

Build the Growth Engine. Own the Impact.

We’re looking for a high-caliber Digital Performance & Acquisition Manager who wants more than managing campaigns — someone who wants to architect and scale a digital growth engine.

If you’re energized by connecting acquisition, analytics, experimentation, and customer journeys into one high-performing system, this role is built for you.

You will have real ownership, strategic influence, and the mandate to drive measurable growth across our entire digital ecosystem.

Why This Role Is Different

This isn’t a “press the buttons in ad platforms” role.

You will:

• Own the digital acquisition strategy end-to-end
• Influence website conversion and experimentation
• Drive tracking and attribution integrity
• Shape SEO and emerging AI visibility strategy
• Turn data into decisions that impact revenue

You won’t be buried under approvals or siloed execution. You’ll work cross-functionally with UX, Web, Data, and Communications leaders to build a cohesive growth strategy.

If you’ve ever wanted to move from “channel manager” to “growth leader,” this is that step.

What You’ll Own

Acquisition Strategy & Performance

• Develop and optimize multi-channel paid media strategies
• Allocate and manage budgets based on ROI and growth targets
• Lead agency partners and hold them accountable to performance
• Continuously test, refine, and scale acquisition initiatives

SEO & Organic Visibility

• Partner with SEO consultants to define and execute organic strategy
• Identify technical and content opportunities to increase visibility
• Improve search presence, including in emerging AI-driven environments
• Translate keyword and ranking performance into business impact

Conversion & Growth Optimization

• Own digital lead generation programs end-to-end
• Identify friction points in the funnel and recommend improvements
• Collaborate with the Web team to improve on-site conversion
• Build and prioritize an experimentation roadmap (A/B testing, CRO initiatives)

Analytics, Tracking & Attribution

• Ensure reliable tracking architecture (GA4, GTM, pixels, CRM integration)
• Strengthen attribution and performance measurement models
• Translate complex data into clear insights and strategic recommendations
• Develop performance dashboards for leadership visibility

Innovation & AI Enablement

• Evaluate and optimize AI-driven tools such as chatbots
• Identify automation and personalization opportunities to increase efficiency and conversion

What Success Looks Like

• Scalable, efficient acquisition programs
• Improved conversion rates across key journeys
• Reliable and actionable performance data
• Clear connection between digital activity and business growth
• A culture of experimentation and continuous improvement

Qualifications

Who You Are

You likely bring:

• 5–8+ years in digital performance, growth marketing, or acquisition
• Strong hands-on expertise in paid media and analytics
• Proven experience optimizing conversion funnels and landing pages
• Deep understanding of tracking, attribution, and marketing data
• Experience working with SEO strategies and external partners
• Confidence presenting insights and recommendations to leadership

But more importantly, you:

• Look at the entire funnel, not just one channel
• Connect traffic, UX, data, and automation into one cohesive growth strategy
• Ask “why” before launching campaigns
• Use data to challenge assumptions and guide decisions
• Thrive when given ownership and autonomy

What You’ll Gain

• High ownership and strategic influence
• Visibility with leadership and cross-functional teams
• Opportunity to shape digital growth at scale
• A role that bridges acquisition, analytics, experimentation, and innovation

If You’re Looking For…

• A seat at the strategy table
• Autonomy with accountability
• Real impact on revenue and growth
• Cross-functional collaboration without bureaucracy
• A role that stretches you beyond channel management

We’d love to meet you.

Additional Information

Why Join Techo-Bloc?

Career Growth and Recognition: At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards: Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Financial Stability: We’ve experienced consistent growth, reflecting our strong financial health and continued geographical expansion across North America.

Collaborative Company Culture: Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Perks and Benefits:

• Group insurance & RRSP with employer contribution
• 24/7 telemedicine & Employee Assistance Program (EAP)
• In-house leadership development and coaching
• Training & development programs
• Considerable referral bonuses
• Discounts on Techo-Bloc’s products
• Outdoor terrace perfect for relaxing or enjoying your lunch in the sun
• Healthy snack-filled kitchens
• Techo-Bloc branded swag
• Employee recognition events

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.