Bilingual Content Marketing Manager

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a high priority on your personal and professional growth.

Your Opportunity

BDO Canada has an immediate opening for a Bilingual Content Marketing Manager to join the Personal Debt Solutions (PDS) business line. The ideal candidate will be able to work Eastern Standard Time hours.

The Bilingual Content Marketing Manager will oversee PR initiatives, copywriting for multi-channel advertising including but not limited to traditional advertising copy (Radio, TV, Out-of-home), as well as digital marketing responsibilities including but not limited to content marketing, SEO, CRM (Email) Marketing, social media, and community management. You have a strong understanding of digital marketing best practices and emerging trends, and how they can be applied in a B2C environment.

As a member of the Marketplace team, you will report to the Personal Debt Solutions Senior Manager and collaborate with a variety of stakeholders, including regional practice professionals on developing and executing content marketing campaigns, and drive top-of-funnel leads and growth in traffic to national and local websites. This individual must be a dedicated team player, with the ability to build and maintain collaborative relationships with internal and external stakeholders.

Key Accountabilities and Responsibilities

Content Planning

• Work closely with the National PDS Marketplace team, the firm’s thought leaders, and external vendors to develop content in support of the firm’s growth strategy. Oversee and contribute to the creative development of TV, radio, and social media campaigns.
• Develop content strategy, execute and measure content marketing campaigns for the full marketing funnel. Contribute to the French content creation process and editorial calendar. Use data and analytics to drive content ideation and content strategy. Support the development and refinement of content themes, personas, path to purchase, and content distribution strategy.
• Develop CRM (Email) Marketing campaigns and demonstrate knowledge of email marketing fundamentals and platforms, including list segmentation and campaign execution.
• Monitor and analyze SEO performance alongside BDO’s SEO agency on records. Familiarity with tools like Google Analytics, Google Search Console, SEMrush are an advantage. Identify trends and areas for improvement. Oversee the creation of high-quality, engaging, and SEO-friendly content across various formats (e.g., blog posts, articles, landing pages, whitepapers, case studies, video scripts).

Content Creation

• Outline, research, and create a variety of engaging content, including website content, blogs, infographics, webinars, podcasts, videos, articles, white papers, and other types of publications.
• Work with external French service providers such as translation agencies and freelance writers.
• Manage the translation of content to ensure accuracy of information and consistency in tone.
• Serve as an editor for digital marketing to ensure consistent tone and voice across content.
• Enforce the international BDO network’s corporate visual identity standards, including consistency of look and feel in design and writing styles.

Content Distribution

• Collaborate with the National PDS Marketplace team on optimizing content and supporting initiatives related to the firm’s national websites and social media channels.
• Apply SEO best practices to content creation to improve search visibility, engagement, and organic traffic.
• Create and execute social media campaigns, and manage campaign budgets.
• Monitor content performance and create reports outlining recommendations for improvements.

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect, and Collaboration.
• You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high-quality work.
• You identify, recommend, and are focused on effective service delivery to your clients.
• You share in an inclusive and engaging work environment that develops, retains & attracts talent.
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace.
• You grow your expertise through learning and professional development.

Your Experience And Education

• University degree in marketing, journalism, public relations, or a related field.
• 4 - 5 years of related experience, including hands-on experience in content creation, preferably in a B2C environment (background in professional services industry is considered an asset).
• Bilingual in English and French is required due to the frequent and complex contact with our English-speaking partners and clients in Quebec and outside of Quebec, and the need to draft documents in English; knowledge of English is essential for this position.
• Exceptional writing, proofreading, and editing skills in both official languages.
• Demonstrated ability to communicate effectively with multiple levels of the organization.
• Superior organizational skills and attention to detail, with proven ability to keep projects on track while balancing competing priorities.
• Experience using a CMS platform.
• Experience using CRM (Email) Marketing platforms.
• Solid knowledge of SEO principles and best practices.
• Strong Microsoft Office skills. Strong knowledge of content marketing principles and related areas such as search engine optimization and writing for the web.
• Demonstrated experience using Google Analytics and other analytics platforms.
• Strong knowledge of social media and digital marketing strategies, best practices, and analysis (experience executing paid campaigns on Facebook and Twitter is considered an asset).
• Experience developing a variety of content (e.g., written content, infographics, webinars, videos).
• Reliable business judgment and problem-solving skills.
• Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines. Excellent interpersonal and client-focused skills – interacts well with all levels of staff and partners with a positive and enthusiastic attitude.
• Self-starter, motivated, and ability to work independently as well as in a team environment.
• Strong ability to collaborate and work effectively as part of a team.
• Experience managing relationships and overseeing SEO, translation, and creative agencies.