Marketing Manager

Overview

Join our team and contribute to the advancement of AI innovation in Montreal!

ABOUT KEATEXT

We are a software company providing an AI text analytics platform built for customer and employee experience management. We help enterprise clients gain valuable insights, reports, and AI-based recommendations from sources such as surveys, reviews, and support tickets. Since 2010, Keatext has been at the cutting edge of AI innovation for maximum business impact.

OUR CULTURE

Our team is open, encouraging, and collaborative, with a strong dedication to our shared mission of helping businesses improve customer experiences through AI technology. We have a unique Montreal-based culture that brings professional rigor together with a casual, friendly environment for a highly productive and autonomous team. Our hybrid work model values deep collaboration, continuous innovation, and ownership.

THE ROLE

As our Marketing Manager, you will have the opportunity to lead a strategic vision for marketing while working hands-on to achieve the success of various initiatives. This role is responsible for driving lead generation and revenue growth. You will create and execute high-impact marketing campaigns with a focus on supporting our reseller and partner network. We are looking for someone who enjoys a blend of the organizational, analytical, and technical elements of digital marketing.

You will be responsible for :

• Partner and Sales Enablement
• Act as the marketing liaison for reseller and channel partners, collaborating closely to understand their needs, sales processes, and resource gaps
• Create and manage marketing and sales assets for partners including decks, case studies, competitive battlecards and training materials
• Collecting prospect activity and insights from sales and reseller teams to maximize conversion rates and reach pipeline objectives

• Demand Generation
• Build and monitor lead generation campaigns with touchpoints across multiple channels such as paid media, search, email and software review sites
• Define, track and report on KPIs especially for partner-driven campaigns, using performance data to prioritize optimizations and inform decision-making

• CRM Operations
• Manage marketing automations, email sequences and lead forms to define strong conversion paths and a smooth handover to sales
• Act as the point of contact for questions about CRM data and insights from sales, partners, and other stakeholders

• Website and Content
• Lead ongoing work on the website to ensure a visual identity, information structure and messaging that attracts potential partners and supports existing ones
• Manage a content calendar for SEO articles and product update announcements

• Reporting and Analytics
• Leverage the CRM and other analytics platforms to track campaign performance and identify trends in lead generation
• Build and share dashboards to track marketing-attributed and partner-generated pipeline, sales, and revenue

YOUR EXPERTISE

You are someone with :

• 3+ years experience in B2B digital marketing with a strong understanding of how marketing supports sales and revenue objectives
• 1-2 years experience working with a CRM and marketing automation platform - Hubspot is a must-have
• Strong understanding of the enterprise sales cycle and customer journey
• Technical and strategic skills involved in managing lifecycle automations, segmentation, and conversion paths
• Analytical skills and experience using platforms like Google Ads, GA4, and Semrush to integrate data points into reporting and decision-making
• Knowledge of Wordpress and page builders like Elementor is a plus

• Additionally, you have :
• An interest in how LLMs and AI tools can improve marketing productivity
• Ability to manage expectations with multiple stakeholders, delegate tasks, and deliver projects on-time
• Strong collaboration and problem-solving skills

We are always looking for professionals fueled by passion and a desire to build something significant, who thrive in an environment where their expertise directly shapes the future of the company. We are enthusiastic about welcoming our next Marketing Manager to participate in and contribute to our vibrant culture.

OUR BENEFITS

• Full coverage of medical, dental and vision
• A minimum of 4 weeks of paid vacation including the week between Christmas and New Year
• 2 paid personal days
• Hybrid work environment

Thank you for taking the time to submit an application to us!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

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Montreal, Quebec, Canada CA$70,000.00-CA$85,000.00 17 hours ago

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