Marketing Director

Description du poste

Taiga Motors is looking for a visionary Marketing Director to lead our brand and drive our marketing strategies to new heights. As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies that amplify our brand presence, engage our audience, and drive sales. You will oversee brand management, digital marketing, content creation, product launches, and community engagement. This is a unique opportunity to build Taiga's marketing function from the ground up and call for a hands-on person who will be involved in day-to-day operations and support the development of a lean team. The ideal candidate is a dynamic leader with a deep passion for motorsports, sustainability, and disruptive innovation.

Responsibilities

• Develop and implement a robust marketing strategy to position the company as a leader in the electric powersports industry.
• Oversee brand development, messaging, and visual identity to ensure consistency across all channels.
• Lead digital marketing efforts, including social media, email campaigns, SEO, SEM, and influencer partnerships.
• Manage the creation and execution of content marketing initiatives, including video, blog, and social media content.
• Plan and execute product launches, trade shows, and experiential marketing campaigns to enhance brand visibility.
• Collaborate with the sales team to develop campaigns that drive lead generation and conversions.
• Build and maintain strategic partnerships with industry influencers, media outlets, and key stakeholders.
• Analyze market trends, customer insights, and competitive landscape to inform strategic decisions.
• Manage and optimize the marketing budget to ensure maximum ROI on marketing activities.
• Lead, mentor, and grow a high-performing and lean marketing team.

Qualifications

• 7+ years of marketing experience, with at least 3 years in a leadership role.
• Experience in the powersports, automotive, or outdoor recreation industry is a strong asset.
• Proven success in digital marketing, brand strategy, and campaign execution.
• Strong knowledge of performance marketing, analytics, and data-driven decision-making.
• Exceptional leadership, communication, and project management skills.
• Passion for sustainability, technology, and the powersports industry.
• Bilingual (English and French) is preferred given our French and English customer base.
• Play a key role in bringing off-road electric vehicles to market.
• Flexible and hybrid working hours.
• Company events - barbecues, employee demo days, etc.
• Group RRSP.

If you are a strategic thinker, a creative problem solver, and an experienced marketing leader ready to electrify the powersports industry, we want to hear from you! Apply today and become part of our mission to redefine adventure.

Taiga values diversity in hiring and in its workforce, and welcomes applications from people with diverse backgrounds, education and experience. We recognize that there are many barriers to equal access to employment and career development opportunities, and we strive to hire groups that are under-represented in the technology industry. Diversity at Taiga means fostering a workplace where differences are valued for the contributions they make to our great team.

Thank you for your interest in TAIGA. However, only those selected for an interview will be contacted.

Taiga is a Canadian company reinventing the powersports experience with revolutionary electric powersports vehicles. Through a clean-sheet engineering approach, Taiga has pushed the frontiers of electric technology to achieve the extreme power-to-weight ratios and thermal specifications required to outperform comparable high-performance combustion powersports vehicles. The product lineup currently includes electric snowmobiles and personal watercraft to deliver on a rapidly growing demand from recreational and commercial customers who are seeking better ways to explore the great outdoors without compromise. For more information, visit www.taigamotors.com.

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