SEO Manager

SEO Manager Role at Accenture

The Work

The Role

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

The Work

• Act as the delivery lead on enterprise SEO and GEO projects
• Plan, develop and implement strategic development for SEO campaigns, starting from kick-off and extending through post-launch and analysis stages
• Adapt to the evolving AI search landscape, embracing new tools and methodologies in AEO, GEO, and generative AI models
• Create and deliver executive-level presentations showcasing insights, technical advancements, content strategies, and training materials for SEO and GEO, tailored for internal and client teams
• Perform technical audits for SEO and GEO, providing prioritized recommendations that seamlessly align with a product team’s ongoing feature development roadmap
• Define and build keyword/prompt lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data
• Perform keyword/prompt research to identify gaps and new opportunities, preparing and executing on-page optimization strategies and content briefs to achieve organic visibility for clients
• Prepare website technical audits to identify areas of concern, prioritize action items and produce user stories for development sprints
• Review website server logs, crawl reports, and analytics reports to come up with strategies to improve crawl budget and indexation
• Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps
• Stay on top of the latest search marketing trends, share findings and resources to help the team and management consistently remain updated on the high-paced developing digital world
• Work with the Accenture digital SEO team to help elevate client expectations and share insights and knowledge
• Collaborate with internal and client teams to achieve/over-achieve set goals and objectives
• Help innovate and develop client search marketing strategy
• Utilize media research tools (SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling the story for the client
• Work with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practices
• Organize and participate in client presentations and decks delivering reporting of account performance, providing insightful analysis/trends, recommendations, and opportunities to meet goals and KPIs
• Consistently seek and share with the team innovative ways to help elevate client expectations and goals
• Proactively manage client accounts across multiple platforms and channels, anticipate issues and develop solution-focused recommendations

Basic Qualifications

• 7+ years of hands-on SEO with enterprise clients
• 3+ years leading a team of SEO experts
• Experience with enterprise-level SEO tools (e.g., Deepcrawl, Conductor, BrightEdge) and experience with location management platforms like Yext, RioSEO
• Experience with agile methodology, user story production, and sprints
• English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market
• A minimum of a high school diploma or GED is required for this position

Set Yourself Apart:

• Excellent communication, relationship building, and presentation skills
• A curious and innovative mind to help initiate, lead, and manage SEO accounts
• Ability to work in a fast-paced and demanding environment as well as to balance several clients' needs simultaneously
• Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
• Strong client relationship skills and ability to manage multiple responsibilities in a fast-paced environment
• Passionate about SEO, data, analytics, and technology
• Previous experience managing large SEO accounts at a search marketing agency
• Strong networking skills both internally and with client and vendor relationships
• Ability to take complex solutions and make them simple to explain and digest
• Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively
• Advanced skills in Excel, Word, and PowerPoint

Seniority Level

• Mid-Senior level

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industries

• Business Consulting and Services

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