Analyst Paid Search and Video

Analyst Paid Search and Video Role at Bath & Body Works

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15 Month Contract Position

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

Description

The Analyst, Paid Search & Video, is responsible for driving the execution, measurement, and accuracy of Paid Search & YouTube marketing campaigns and SEO content. Key focus areas are developing and executing brand-elevating and customer-relevant marketing strategies to maximize the digital ROI, increase traffic, and grow customership.

Specifically, this position will:

• Execute for Paid Search & Video channels.
• Develop advertising content plans that ladder back to brand priorities while balancing developing event/promo plans that ladder back to business and financial objectives.
• Write ad copy & coordinate ad creatives for all Paid Search (i.e. Google Responsive Search Ads) & Video priorities ensuring flawless execution.
• Maintain vendor relationships for daily execution, reporting, strategy, testing, and targeting within the Paid Search & Video channels.
• Collaborate effectively with US partners & cross-functional teams including site merchants and graphic artists to strategize, read, and react to drive the business.
• Triangulate/translate business objectives into tangible prioritized channel recommendations and provide insight/analysis to the business.
• Maintain a testing roadmap, analyze results, and effect business change while keeping teams informed of strategic implications to the business.
• Stay current on industry trends.
• Assist Senior Analyst with budget projections and daily pacing.

Qualifications

• 1-2 years of hands-on experience managing Paid Search and Video ad campaigns.
• Proficiency in Google Ads, DV360, and Google Analytics / Adobe Analytics platforms.
• Retail & E-commerce experience highly desirable.
• Agility and ability to adapt to fast-paced environment.
• Team player with great interpersonal skills; ability to foster relationships with internal & external teams.
• Ability to multitask and project manage key business priorities.
• Innovative mindset with intellectual curiosity.
• Excel and PowerPoint skills with ability to clearly explain business outcomes to leaders.
• Ability to think analytically and change course if necessary, to achieve desired results.

Education:

• Bachelor’s Degree in Marketing or related field.

Bath & Body Works Competencies

• Lead with Curiosity & Humility.
• Build High Performing Teams for Today & Tomorrow.
• Influence & Inspire with Vision & Purpose.
• Observe, Engage & Connect.
• Strive to Achieve Operational Excellence.
• Deliver Business Results.

Benefits

We invite you to join Gingham Nation, where we invest in our associates through competitive, performance-based compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to eligible Bath and Body Works associates include a no-cost mental health program, health and prescription coverage, flexible and affordable saving programs, paid time off, and a merchandise discount.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status, or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities, and general treatment during employment. We only hire individuals authorized for employment in Canada.

Application window will close when all role(s) are filled.

Category: Marketing

Seniority level: Associate

Employment type: Full-time

Job function: Art / Creative and Marketing

Industries: Retail and Manufacturing

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