Marketing Manager

Description de Poste

Position : Marketing Manager

Location : Laval / Remote

Status : Part-time (approximately 24 hours / week)

About the Role

Floravi is looking for a passionate, creative, and organized Marketing Manager to support the President and Marketing Director in developing and executing growth strategies, with a strong focus on content and social media.

Your Role

You will be responsible for :

• Designing and implementing marketing strategies aligned with sales goals (both online and in-store) and brand awareness objectives
• Developing engaging content plans for our social platforms (Instagram, TikTok, Facebook, newsletters, etc.)
• Managing content creation, scheduling, and publishing across our digital channels
• Leading the design, oversight, and optimization of multichannel marketing campaigns (digital, print, events, Google, TV, media)
• Tracking and analyzing marketing performance, and making optimization recommendations
• Coordinating field initiatives and special projects

Working with external partners to implement campaigns

• Collaborating closely with the internal team to ensure alignment between marketing efforts and business objectives
• Managing the marketing budget and maximizing return on investment

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 2 years of experience in a similar role
• Excellent knowledge of social media, content planning tools, email marketing, and digital advertising basics
• Strong project management and content creation skills
• Analytical, creative, and strategic mindset
• Ability to work independently, with proactivity and attention to detail
• Bilingual (French and English) – essential

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