Marketing Director

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BettingJobs are working with a growing online casino and sportsbook platform headquartered in Montreal , offering cutting-edge gaming experiences across Canada. They are looking for a Marketing Director to join their team.

The successful candidate will be responsible for creating and implementing marketing campaigns that drive traffic, convert players, and maximize revenue.

Key Responsibilities :

• Develop and execute data-driven marketing campaigns to acquire, engage, and retain players.
• Oversee multi-channel marketing efforts, including digital advertising, SEO, content marketing, email campaigns, social media, and influencer partnerships.
• Optimize player conversion strategies through promotions, loyalty programs, and gamification elements.
• Manage marketing budgets and analyze ROI to ensure optimal allocation of resources.
• Work closely with product and development teams to ensure seamless marketing integrations.
• Establish and maintain partnerships with affiliates, media outlets, and strategic industry partners.
• Monitor industry trends and competitor activities to adjust marketing strategies accordingly.
• Provide leadership to the marketing team and collaborate with internal departments to align business goals.

Requirements :

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Gambling Facilities and Casinos

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