Senior Analyst, Marketing Delivery

Senior Analyst - Marketing Delivery

Location: Montreal, QC

Onsite Flexibility: Hybrid

Contract Details

• Position Type: Contract
• Contract Duration: 7 months
• Pay Rate: C$50.00 C$60.00 / Hour (CAD)
• Shift / Schedule: Monday Friday, 9:00 AM 5:00 PM
• Travel Requirements: Not required

Description du poste

The successful candidate will be responsible for end-to-end targeted campaigns supporting the growing needs of a portfolio within the broader Marketing, Digital, Social and Content group. Marketing, Digital, Social and Content supports the central marketing function within Client Group and TDI with high quality, innovative, and insightful information to help build value for our customers and shareholders. Marketing, Digital, Social and Content is a North America centre of excellence located in Toronto, with satellite offices in Ottawa (Client brand) and New Jersey (Client America's Most Convenient Bank). It supports most consumer facing Client Group and TDI lines of business.

Your goal as a part of the Marketing Delivery team is to design, execute and measure performance of campaigns to drive acquisition, retention, engagement across the portfolio. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible this is the role for you.

Success in this role will be achieved by:

• Translating key business objectives into insight rich experiments that drive marketing ROI
• Ensuring execution (i.e., list creation) is done efficiently and with excellence
• Providing high value post-campaign reporting that derives insights

Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.

Key Responsibilities

• Design/execute/measure high impact direct to consumer marketing experiments
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Work in DataBricks, use SQL as one of the main programing languages
• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC
• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers
• Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements
• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits
• Oversee journey planning and execution including technical reviews and quality control
• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices
• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices
• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.)
• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.
• Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization
• Build highly dynamic campaigns using HTML and AMPscript
• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices
• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns
• Participate in campaign optimization sessions and support analysis of campaign performance
• Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines
• Utilize strong project management skills to drive initiatives from conception to completion within established timelines
• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Execute with excellence
• Manage your project pipeline to ensure agreed upon timelines can be met
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Exigences

• Minimum 3 years of SQL; capable of understanding and programming complex SQL code
• Minimum 2 years of Salesforce and Marketing Cloud automation experience
• Solid CRM experience and understanding of marketing campaign concepts and best practices
• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity
• Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
• Excellent attention to detail and quality control in execution and deployment
• Pragmatic decision maker blending a mix of intellect, experience and street smarts
• A profit driven mindset
• A passion for campaign analytics
• Experience with Agile methodologies and a zest for the agile mindset
• A project management mindset to help deliver on time to specifications
• Technical and detail oriented
• Strong communication skills

Qualifications

• Knowledge of Python
• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

Exigences en matière de formation

• Post-secondary education required
• Salesforce Marketing Cloud certification (Administrator, Developer, and/or Email Specialist) is an asset

Expérience requise

• 3 years of experience in SQL
• 2 years of experience in Salesforce (Marketing Data Cloud or Marketing Cloud Engagement)
• 2 years of journey orchestration experience in Financial Services or other regulated industry
• 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Expérience souhaitée

• 1 year of experience with Python
• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

Remarques importantes

• Interview process: 2 rounds 1-hour technical round with a 30-minute quiz, and 1 round with Senior Manager; interviews are conducted in person in Montreal
• Preferred candidate location: Montreal (first preference); open to Ottawa or Toronto

À propos du client

Top 10 North American bank providing comprehensive retail, commercial, and wealth solutions.

À propos de GTT

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.

Job Number: 26-06199

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