Détails du poste
- Lieu de travail : Montreal (Hybride)
- Type de poste : Permanent à temps plein
Description du poste
Description
We are looking for a transformational Director of Product Marketing to elevate our existing marketing organization into a strategic, insight driven product marketing function. You will lead and mentor a team of marketing managers, specialists, analysts, web developers —and own the strategy, positioning, messaging, and go-to-market execution for our portfolio of products to drive growth, adoption, and customer engagement. You will be responsible for becoming the expert on our market, subscribers, products, and standards to inform cohesive and consistent value messaging to achieve adoption, retention, and growth objectives. This is a high-visibility leadership role ideal for a builder who excels at implementing structure, rigor, and modern product marketing practices within a complex product environment.
This is a hybrid role, requiring periodic in-person attendance.
Principales responsabilités
- Refine the current team roles and operating model to align with best-in-class product marketing practices.
- Coach and upskill team to become strong product marketers.
- Establish repeatable processes for messaging, positioning, launches, competitive intelligence, and go to market planning.
- Execute responsibly within to meet organizational goals within defined budgets.
Responsabilités
Exigences
Compétences, connaissances et expertise
- 8+ years of B2B Product Marketing experience, with at least 3 years in a leadership role.
- Proven success building or transforming a product marketing function.
- Solid experience with platform, SaaS, or complex solutions, exceeding product go-to-market & launch KPIs.
- Background working in complex B2B sectors (e.g., retail, healthcare, foodservice, supply chain) and/or deep expertise supporting small business segments is a bonus.
Compétences et capacités
- Deep expertise in messaging, positioning, segmentation, GTM, competitive intelligence, and sales enablement.
- Strong people leadership: ability to coach, mentor, and elevate capabilities across a diverse team
- Excellent strategic thinking paired with operational discipline and structure.
- Superior cross-functional communication and stakeholder alignment skills.
- Analytical mindset with comfort using data to drive decisions and measure impact.
Ce que nous offrons
GS1 Canada is committed to helping all employees, customers, stakeholders and subscribers in an effective and timely manner by preventing and removing barriers for persons with disabilities. Our policies and practices are intended to foster diversity, inclusiveness and accessibility, while also ensuring that the workplace is free from discrimination and harassment.
