Marketing Manager

Description de Poste

Overview

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible. The role supports iBwave and the Marketing team in driving go-to-market execution, campaign definition, and sales enablement within the Optical Communications segment.

Requisition Number: 72788

Role

The Marketing Manager (Solutions & Campaigns) plays a central role in driving go-to-market execution by owning campaign definition, solution messaging, core marketing assets, and sales enablement. The role partners closely with product managers and sales teams to translate product value into market-ready messaging and assets, and collaborates with demand and web teams to deliver integrated product launches and campaigns that support pipeline growth and sales conversion. The Marketing Manager will also drive higher engagement and conversion by leveraging iBwave marketing’s advanced AI platform to deliver a new level of personalization and tailored content. This role is ideal for a senior B2B marketer who combines strategy with hands-on execution, is comfortable managing multiple workstreams, and is driven by measurable results.

Responsibilities

• Own marketing campaigns end-to-end: campaign definition (audience, offer, messaging, KPIs); new product launch / go-to-market strategies; execution coordination across assets, web, email, and enablement; performance reporting and optimization
• Lead product and solution marketing deliverables: messaging and positioning for priority solutions (in collaboration with product managers); collateral (solution briefs, case studies, white papers, web content)
• Build sales presentations and enablement resources: core decks, modules, talk tracks, and proof points (in collaboration with sales); competitive/value support and objection handling
• Manage campaign and marketing budget tracking (excluding events)
• Own marketing email planning (copy, sequencing, requirements) and partner with marketing operations for build and reporting
• Support PR execution: press release inputs, contributed article support, awards submissions, and proof-point packaging
• Drive website content readiness for campaigns and solutions: landing page content and conversion-ready messaging in partnership with web resources

Qualifications

• Minimum 6 years of B2B technology marketing experience (campaign ownership plus product/solution marketing)
• Bachelor’s degree (Business, Marketing, Engineering, or related discipline)
• Demonstrated experience in: building integrated campaigns with KPI reporting and iteration; creating product/solution collateral and web content for technical audiences; developing sales enablement (decks, talk tracks, value/ROI narratives); email strategy and lifecycle sequencing (in partnership with marketing operations); managing budgets and prioritizing work across competing initiatives
• Strong writing and editing skills; able to translate technical capabilities into clear market value
• Fluency in English writing and communication
• Strong cross-functional execution and project management skills, including collaboration with product managers and sales teams

Bonus

• Experience in telecom, wireless infrastructure, enterprise networking, or other engineering-driven markets
• Experience with events, regional, channel and account-based marketing

Language Requirement

• This role requires bilingual proficiency in French and English. English is essential, as the position involves extensive collaboration with cross-functional teams and customers worldwide, where it serves as the primary language of communication.

Benefits

• Our monetary peer-to-peer recognition program is tied to our Values and celebrates you and your colleagues’ contributions.
• Health and well-being benefits include medical, extended health care, dental and vision from your first day of work.
• You are eligible to participate in the Corning Optical Communications LLC Retirement and Savings Plan on your first day of work. (RRSP with 100% match, up to 5% of your earnings; company contribution of 2.5% of eligible pay per year to the DPSP.)
• Long-term disability benefit
• Professional development programs to help you grow and achieve your career goals.