Search Engine Optimization (SEO) Senior Specialist

Job Title: Search Engine Optimization (SEO) Senior Specialist

Position Status: Permanent

Department: Ecommerce

Location: Montreal

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on board!

What You'll Be Doing

• Execute on-page and off-page SEO audits, monitor their implementation, and ensure the growth of the Air Canada Vacations product lines.
• Create synergies between SEA campaigns and SEO.
• Work closely with eCommerce and development teams to ensure all technical recommendations are implemented correctly and efficiently, including writing technical specs and ensuring QA of implementations within the sprints.
• Support requirements by clear business value and measurable impact, to ensure proper prioritization by product owners and developers.
• Design and own the holistic SEO and organic growth strategy, ensuring alignment with overall business goals.
• Develop advanced keyword, intent and semantic content strategies to capture demand across the customer journey, from inspiration to booking.
• Work hand-in-hand with the in-house copywriting/content team to brief, refine, and optimize high-quality travel content.
• Deeply understand the travel industry landscape, seasonality, competitor activities and product offerings to identify and capitalize on new organic opportunities.
• Establish clear KPIs, monitor performance daily and accurately measure the ROI of all SEO initiatives, presenting results and insights to leadership.
• AEO/Generative AI: Research and integrate optimization techniques for AI-powered search results and travel planning tools, preparing our site for the future of search (rich answers, knowledge graphs, high-quality, trustworthy data).

What You Bring To The Team

• Minimum of 3 years of dedicated experience in an SEO role, preferably within the travel, eCommerce, or high-transaction volume industry.
• Proven expertise in advanced technical SEO concepts.
• Expert-level proficiency with SEO tools (Google Search Console, Google Analytics 4, Ahrefs, Screaming Frog, etc.).
• Demonstrated ability to use data to justify requests, secure developer time, and articulate business value to non-technical stakeholders.
• Experience with collaboration in cross-functional teams, including technical implementation projects with IT stakeholders.
• Comfortable working independently.
• Strong understanding of Content Management Systems (CMS) architecture, specifically in an eCommerce environment.
• Familiarity with Data Studio/Looker Studio for reporting, an asset.
• Previous experience working in an Agile development environment, an asset.
• Experience with Jira, an asset.
• Experience in travel industry specifically with tour operator, a strong asset.
• Bilingual – English and French.

Why Work With Us

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service.
• Hybrid work model.
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family.
• We offer training and development tools to help unlock your full potential.

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

Our Commitment to Diversity, Equity, and Inclusion

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.