Marketing & Communication Manager

Job Description

Salary: GenAIz is a cutting-edge technology company specializing in the development of artificial intelligence solutions for the life sciences industry. Quality and regulatory compliance are at the heart of our development approaches. We advocate for ethical and compliant AI. We are looking for an Internal Sales and Marketing Manager who perfectly aligns with our corporate culture to support our growth and strengthen our market presence.

Job Description

As the Internal Marketing and Communication Manager at GenAIz, you will play a key role in developing our commercial and marketing activities. You will be responsible for positioning yourself at various levels, from developing strategies and defining our internal system and processes to executing them to achieve sales closure. You will work closely with the CEO and team to orchestrate our marketing campaigns, manage our online presence, and contribute directly to achieving our sales goals. This role offers an excellent opportunity for a rising star who wants to make their mark in an innovative company that is growing rapidly.

The ideal candidate should be motivated by concrete actions at multiple levels and comfortable building processes in an innovative start-up environment with some level of ambiguity. The ideal candidate should have a strong sense of initiative, the ability to work under pressure in an evolving growth environment, and excellent adaptability and flexibility to adjust their approach based on market results and feedback. GenAIz operates in an environment where marketing and sales must be rethought compared to traditional marketing and sales in a (non-AI) technological environment. The ideal candidate should recognize this and have an openness to learning new marketing and sales methods based on cycles or knowledge transfer to partners and clients. Above all, the ideal candidate should have strong interpersonal skills and value the creation and maintenance of long-term relationships in a win-win mode with our customers and partners.

Responsibilities

• Plan, coordinate and execute promotional and corporate events, with most of them taking place internationally. This task requires a good understanding and mastery of the network of relationships created by the company over the past few years. The candidate will therefore need to carefully select and plan these events in order to generate business opportunities through content sharing linked to AI, via maintaining existing contacts as well as promoting the GenAIz brand. The candidate must also use promotional events to collect customer feedback to improve product definition activities and review commercial activities.
• Actively support the CEO and team in achieving sales goals. The candidate will be expected to work in a matrix environment with colleagues having diverse knowledge and expertise in technologies and business areas related to life sciences. The selected candidate must demonstrate efficiency and creativity in explaining the nature of commercial and sales strategies adopted and adapt their communications to mobilize the team behind these initiatives as needed based on feedback received. The candidate should be motivated to work in a start-up environment and intervene at various levels, including logistics organization such as travel preparation and other diverse activities.
• Design and deploy integrated marketing campaigns while maintaining flexibility in response to the evolving nature of technology and the unique requirements associated with the life science industry and regulatory compliance.
• Manage and develop the company's presence on social networks by adopting an approach focused on sharing high-quality content and promotional strategies for GenAIz's mission centered around ethical, compliant, and patient-focused AI. The candidate must have a good understanding of the needs in life sciences as well as innovative technologies in AI. The candidate must ensure that they promote a company image that aligns with its culture, based on a thorough understanding of its clients and the specificities related to life sciences.
• Oversee the creation and production of promotional materials. The candidate must have a thorough understanding of the company's products and services in order to communicate their features and benefits in a simple, intelligent, inviting, and effective manner. This task will require the candidate to possess an excellent ability for synthesis, as well as the capacity to identify key elements of a message and tell a story that is tailored to a discerning client base.
• Create and document templates to optimize and automate the sales cycle. The ideal candidate must be comfortable working in a relatively long and complex sales cycle involving multiple phases and iterations. The candidate will need to be comfortable working with executives as well as field personnel within a life sciences company, where everyone should be convinced of the value of technology. The candidate will also need to be at ease coordinating sales involving many players, such as government partners providing funding, private or public clients, as well as other suppliers or academic partners. The candidate must demonstrate a deep understanding of the assembly required to advance the sale, the requirements of each player, and GenAIz deliverables at every stage in order to push for a win-win agenda for all parties and thus support the closure of the sale. In this capacity, the candidate should possess excellent management and organizational skills, exceptional attention to detail, and consider each client as a unique project tailored to their needs.
• Act as a Super User of HubSpot and coordinate all software management activities. The candidate will need to familiarize themselves with the HubSpot platform and define the update, follow-up, and maintenance system for information. The candidate will need to ensure that updates to the platform are integrated into the company's current activities and set up the requirements needed to produce commercial KPIs related to this tool and the company's overall business activities.
• Maintain excellent relationships through various mechanisms such as user meetings (to be set up), participation in events, regional promotional tours, and production of webinars. Demonstrate creativity and leadership, and strong interpersonal skills when performing these tasks.
• To thoroughly understand the dynamics involved in setting up a marketplace. As GenAIz works on establishing an AI Marketplace, the candidate will need to work closely with Product and Offer teams to effectively communicate and relay client needs and link these to product strategies and Offer definition as well as clarify and define demand in order to optimize this Offer.
• Assist the CEO in creating all corporate materials, including presentations for clients, investors, partners, and articles. As such, be able to adjust your style and communications to effectively represent the voice of the CEO using an effective narrative style.
• Analyze campaign performance by adopting a "field" and "hands-on" approach with clients and partners. Establish communication mechanisms allowing everyone to feel comfortable sharing positive or constructive feedback to enable GenAIz to improve.
• Manage and recruit affiliates and resellers, ensuring their training and involvement in company events and marketing campaigns.
• Represent the company at corporate and business events.

Performance Expectations

• Selects and plans events that create concrete opportunities for the company.
• Is recognized as a reliable and trustworthy person by peers, partners, and clients.
• Serves as an influential leader in advancing and closing sales.
• Plans marketing campaigns and activities to increase visibility of the company on social media and engagement.

Requirements

• 5-7 years of experience in product sales and marketing, specifically software products and systems.
• Experience working with life sciences organizations either in sales or as an employee or consultant.
• Proven track record of successfully managing marketing campaigns.
• Successful participation or management of complex sales cycles from start to finish.
• Degree in Marketing, Communications, or a related field.
• Excellent interpersonal and communication skills. The ability to develop and maintain excellent relationships with clients, partners, and suppliers is essential for this role.
• Ability to present complex information in a clear and engaging manner.
• Excellent ability to represent the company aligned with the company culture.
• Excellent listening and written/verbal communication skills, as most communications are written.
• Strong organizational abilities and exceptional autonomy.
• Ability to intervene at various levels, from defining processes and strategies to their execution.
• The candidate must have experience working in a start-up environment.
• Excellent ability to prioritize tasks, attention to detail, and pride in delivering error-free work.
• Matrix management skills.
• Ability to understand the needs of different stakeholders and exercise leadership to drive projects and sales forward.
• Proficiency in French and English (spoken and written).
• Rising star profile with ambition and entrepreneurial spirit.
• Skills in content creation and social media management.

Key Qualifications

• Proven experience with HubSpot or other CRM platforms.
• Experience in content design.
• Network of relevant contacts.
• Familiarity with financing programs that help commercialization.
• Mastery of additional languages beyond those required.

Advantages

• Competitive base salary + bonus (based on company, team, and individual performance).
• Full coverage of life insurance by RBC.
• RRSP contributions.
• Permanently full-time position.
• Mobile phone allowance reimbursement.
• Dynamic work culture with opportunities for career development.
• 100% remote work (with occasional travel for specific events).

Requirements

• Must be legally authorized to work in Canada and, if applicable, must hold a valid work or study permit that meets the requirements of the position.
• Availability for occasional international travel as part of specific events.

GenAIz subscribes to the principle of equal access to employment. All candidates will be considered for a position regardless of age, color, family leave or medical care, identity or gender expression, marital status, health condition, national origin, physical or mental disability, political affiliation, race, religion, sex, sexual orientation, or any other protected characteristic under applicable laws, regulations, and ordinances. We thank all candidates for their interest, but only selected individuals will be contacted.