Digital Media Advisor

Description de poste

A career as a Digital Media Advisor on the Sales Support and Digital Strategy team at National Bank Investments means acting as a campaign specialist to deliver an omnichannel client experience by deploying targeted communication initiatives — including social media posts and emails through the Salesforce Marketing Cloud platform — and by contributing to updates to the website. This role allows you to make a positive impact on our organization by leveraging your digital communications expertise and the strategic use of client data. You will help make our content more relevant and enhance client engagement.

Your role:

• Implement email campaigns in Salesforce Marketing Cloud (email studio, journey builder and automation studio): Integrate and test HTML/AMPScript emails to ensure multi‑client compatibility and optimal rendering.
• Manage deployments and validate campaign parameters, including sends, segmentation, personalization and A/B testing.
• Analyze performance indicators for initiatives and contribute to ongoing improvements in integration and distribution processes.
• Coordinate and execute social media messages, and manage community interactions.
• Support brand presence and identify opportunities to boost engagement.
• Contribute to monitoring best practices in email and social media marketing and leverage insights to identify opportunities to enhance our brand reach and increase client interactions.
• Contribute to updating the information content on the website, when needed.

Your team:

Joining the NBI team means the opportunity to grow in a dynamic environment focused on collaboration, innovation, and client satisfaction. NBI is an investment fund management company dedicated to helping Canadian investors reach their financial goals. The mandate of our Sales Support and Digital Strategy team is to drive growth by enhancing client engagement throughout the buying journey to positively impact business objectives and client experience.

We offer a wide range of ongoing learning opportunities for your development, including hands‑on learning, training courses and collaborating with colleagues who have varied expertise and profiles.

Prerequisites:

• 2 years of experience managing email campaigns or integrating into a CRM environment
• Knowledge of digital media
• Knowledge of Salesforce Marketing Cloud or a similar platform
• Knowledge of Adobe Experience Manager, an asset

Languages:

Reason to require this language: you will need to serve clients who speak a language other than French regularly.

Skills

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Communication, Diversity & Inclusion, Marketing, Teamwork, Empathy, Initiative, Learning Agility, Resiliency, Salesforce Marketing Cloud, Self‑Sufficiency

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Health and wellness program, including many options
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Opportunities to get involved in community initiatives
• Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting‑edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We're putting people first

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier‑free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?

Come live your ambitions with us!

Why work at National Bank?

For an environment that supports your career path

There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on‑the‑job learning and training, co‑development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment

We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?

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