Marketing Specialist

Marketing Specialist – Coral

Join us to shape women’s health with evidence‑based care and get the marketing impact that drives our growth. This role is largely remote but requires occasional in‑person time in the Montreal area.

About Coral

Coral redefines midlife health by providing accessible, evidence‑based care for women navigating perimenopause, menopause, and beyond. Our mission is to empower women through education, medical support, and community—helping them feel seen, supported, and in control of their health.

Role Overview

The Marketing Specialist is a high‑impact executional role responsible for bringing Coral’s growth, lifecycle, and performance marketing programs to life. You will support our Performance Marketing and Marketing Ops & Analytics pillars, ensuring campaigns, systems, and channels run efficiently, accurately, and consistently.

Key Responsibilities

• Execute and optimize paid media (SEM, paid social, SEO support).
• Assist with website updates, landing pages, and conversion optimization.
• Maintain email marketing flows (D2C and B2B2C) and deploy biweekly newsletters.
• Support third‑party and referral channels as part of Coral’s growth strategy.
• Maintain marketing dashboards and reports.
• Support automation, tracking, and attribution across tools (GA4, GTM, Meta, Mailchimp, Zapier, etc.).
• Ensure data cleanliness, tagging consistency, and automation across the marketing stack.
• Conduct channel performance analysis and support post‑mortems.
• Collaborate with the Content Strategist, Product Marketing, and B2B Marketing initiatives.
• Coordinate with external partners for paid media, digital marketing, and analytics support.

Success Metrics

• 30 Days: Fully onboarded into Coral’s tools, systems, and marketing stack; confidently executing newsletters, email campaigns, and basic reporting.
• 90 Days: Marketing campaigns running smoothly; dashboards accurate and used in decision‑making; email and website performance improving month over month.
• 6 Months: Growth and lifecycle systems more efficient; proactive identification of performance, automation, and reporting improvements; marketing decisions increasingly data‑driven.

Required Qualifications

• Fluent in both English and French (no exceptions).
• ~2 years of experience in D2C marketing operations, performance marketing, or growth marketing roles.
• Hands‑on experience with email marketing platforms, analytics, and reporting.
• Comfortable working with data, dashboards, and performance metrics.
• Experience supporting paid media, SEO, AEO, or lifecycle marketing initiatives.
• Highly organized with strong attention to detail.
• Proactive, roll‑up‑your‑sleeves mentality.

Preferred Experience

• Healthcare, wellness, or regulated industry experience.
• Familiarity with GA4, GTM, Meta Ads Manager, Mailchimp, or similar tools.
• Early‑stage or fast‑growing startup experience.
• Exposure to B2B or B2B2C lifecycle marketing.

Why Join Coral

• Help scale a mission‑driven brand closing the gap in women’s health.
• Work closely with leadership and gain exposure to full‑funnel marketing strategy.
• Play a critical role in building systems that enable Coral’s next phase of growth.
• Join a small and mighty team where your work directly impacts outcomes.

Referrals increase your chances of interviewing at Coral by 2x.