SEO Consultant at Accenture
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About Accenture Song
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Nos capacités s'étendent de l'idéation à l'exécution : croissance, conception de produits et d'expériences ; technologies et plateformes d'expérience ; stratégie créative, médias et marketing ; et orchestration de campagnes, de contenu et de canaux. Avec de solides relations clients et une expertise sectorielle approfondie, nous aidons nos clients à opérer à la vitesse de la vie grâce au potentiel illimité de l'imagination, de la technologie et de l'intelligence. Visitez-nous à : www.accenture.com/song
Responsibilities
- Plan, develop and implement strategic development for SEO and GEO campaigns, starting from kick-off and extending through post-launch and analysis stages.
- Adapt to the evolving AI search landscape, embracing new tools and methodologies in AEO, GEO, and generative AI models.
- Defining and building keyword / Prompt lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data.
- Performing keywords / Prompt research to identify gaps and new opportunities, preparing and executing on-page optimization strategies and content briefs to achieve organic visibility for our clients.
- Perform SEO and GEO audits, providing prioritized recommendations that seamlessly align with a product team’s ongoing feature development roadmap.
- Prepare website technical audits to identify areas of concern, prioritize action items and produce user stories for development sprints.
- Reviewing website server logs, crawl reports, and analytics reports to come up with strategies to improve crawl budget and indexation.
- Reviewing web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps.
- Stay on top of latest search marketing trends, share findings and resources to help team and management consistently remain updated on high-paced developing digital world.
- Work with the Accenture digital SEO team to help elevate client expectations and share insights and knowledge.
- Collaborate with internal and client teams to achieve / over-achieve set goals and objectives.
- Help innovate and develop client search marketing strategy.
- Utilize media research tools (SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling the story for the client.
- Work with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practices.
- Organize and participate in client presentations and decks delivering reporting of account performance, providing insightful analysis / trends, recommendations and opportunities to meet goals and KPI’s.
- Consistently seek and share with the team innovative ways to help elevate client expectations and goals.
- Proactively manage client accounts across multi platforms and channels, anticipate issues and develop solution-focused recommendations.
Qualifications
- 5+ years of hands-on SEO experience with enterprise clients.
- Experience with enterprise level SEO tools (ex : Deepcrawl / Lumar, Conductor, Brightedge, Splunk, etc.) and experience with location management platforms like Yext.
- Agile experience.
- Experience with agile methodology, user story production and sprints.
- English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
- A minimum of a high school diploma or GED is required for this position.
Bonus Points
- Agile Certification.
- Excellent communication, relationship building and presentation skills.
- A curious and innovative mind to help initiate, lead and manage SEO accounts.
- Strong client relationship skills and ability to manage multiple responsibilities in a fast-paced environment.
- Passionate about SEO, GEO, data, analytics and technology.
- Previous experience managing large SEO accounts at a search marketing agency.
- Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively.
- Proven ability to work creatively and analytically in a problem-solving environment.
- Desire to work in a data-driven environment.
Compensation
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.
Information on benefits is here.
Role Location Annual Salary Range
British Columbia $61,800 to $159,000
Location
British Columbia
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industry
Business Consulting and Services
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