Job Description
As a Digital Marketing Specialist, your role will be to develop and optimize high-performing campaigns (SEO, SEM, social media, content, AI) to generate qualified leads and strengthen Kenny U-Pull's brand awareness.
You will work in collaboration with our marketing team and external partners to maximize the reach and performance of our digital initiatives.
Main Responsibilities :
- Design, plan, and manage Google Ads, Meta Ads, and SEO / SEM campaigns focused on lead generation.
- Update and optimize WordPress landing pages to improve conversions.
- Analyze trends and propose innovative ideas to strengthen the brand and acquisition efforts.
- Track performance using Google Analytics, Meta Business Suite, and Monday.com.
- Explore new acquisition channels and test AI- and data-driven approaches.
- Contribute to marketing performance forecasts and reports.
- Work closely with the creative, branding, and operations teams.
- Participate in brainstorming sessions, launches, and cross-functional initiatives.
Qualifications
Additional Information
The advantages (!) :
Kenny U-Pull is a subsidiary of American Iron & Metal (AIM) Inc., a recognized global leader in the metal recycling industry with over 125 locations, 4,000 employees worldwide, and over $3.5 billion in annual sales. AIM and its subsidiaries are equal opportunity employers. The masculine form is used solely for ease of reading. Only those selected for an interview will be contacted. Thank you for your interest.
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