SEO Specialist

Description de poste

What you’ll do

As an SEO Specialist, you will be responsible for optimizing the organic traffic performance of the Sports Experts, Atmosphere, and Trio Hockey websites. You will conduct in-depth SEO audits to identify improvement opportunities and provide actionable recommendations.

You will also play a key role in executing the SEO development plan, ensuring proper follow-up and implementation of initiatives. In collaboration with internal teams, you will share your expertise with the eCommerce content team and the Web integration team to promote the adoption of best practices in both technical and content-related SEO.

• Develop and implement effective SEO strategies to improve organic search rankings.
• Design AEO / GEO strategies: explore and apply best practices for Answer Engine Optimization and Generative Engine Optimization across various platforms.
• Conduct comprehensive SEO audits and recommend technical and content improvements.
• Analyze website performance using tools such as Google Analytics, Google Search Console, SimilarWeb, Ahrefs, etc.
• Perform in-depth keyword research to identify content opportunities and optimize existing pages.
• Collaborate with web development and content teams to ensure the implementation of SEO best practices.
• Monitor and analyze market trends and search engine algorithm updates.
• Produce regular SEO performance reports and provide strategic recommendations.
• Conduct competitive analysis to stay up to date with industry best practices.
• Oversee URL management to ensure compliance with SEO best practices, including planning and implementing redirection strategies.
• Enhance the SEO strategy and develop a clear action timeline for implementation.

What you bring

Minimum of 2 to 3 years of professional experience.

Bachelor's or Master's degree in Technology, Business Intelligence, or eCommerce.

Solid understanding of SEO best practices, both technical and content related.

Comfortable working with a CMS.

Strong knowledge of Google Analytics suite, Data Studio, Google Search Console, Google Merchant Center, etc.

Autonomous, well-organized, with strong prioritization skills. Ability to work under pressure and meet deadlines.

Positive attitude, strong communication skills, and a collaborative team spirit.

High attention to détails.

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