Responsable Marketing | Growth Marketing Manager

Responsable Marketing | Growth Marketing Manager

Join to apply for the Responsable Marketing | Growth Marketing Manager role at Sadie.

About Sadie

Sadie is transforming how restaurants engage with their customers using AI-powered voice technology. Our intelligent voice agent, Sadie, answers phone calls 24/7 to take bookings, manage reservations, answer FAQs, promote specials, and drive upsells—all without putting pressure on front-of-house staff. Sadie integrates with the world’s leading booking engines and POS systems to deliver a seamless guest experience and operational efficiency.

We’re live in over 1,000 restaurants across Canada, the US, UK, Germany, and Australia, and we’re just getting started.

About The Role

We’re looking for a Growth Marketing Manager to join our Montreal team and help drive brand awareness, customer acquisition, and revenue growth across two fast-growing businesses in the AI and fintech sectors. This is a unique opportunity to shape strategy while remaining hands-on in execution.

The ideal candidate is a strategic, data-driven, and creative marketer with a solid understanding of growth channels and a passion for staying ahead of industry trends. You’ll work closely with leadership on high-level strategy while also managing day-to-day activities such as campaign execution, reporting, content creation, and digital channel management.

What You’ll Do

• Develop and execute data-driven marketing plans for SADIE.
• Align marketing efforts with overall business goals to drive customer acquisition and retention.
• Develop and execute strategies to open the funnel and drive quality leads.
• Implement tactics to expand our reach and engage the target audience.
• Be able to own our marketing function. This is a role for someone who can own and steer the marketing function in consultation with the business without the need for continuous guidance and direction.

Brand Positioning and Awareness

• Enhance brand visibility through digital, content, and event marketing initiatives.
• Develop compelling messaging that differentiates both brands in their respective markets.
• Establish social media followings and build brand advocacy.
• Experience with marketing automation platforms - HubSpot preferred.
• Analyze campaign performance and adjust strategies to maximize ROI.
• Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered.
• Provide regular reports to leadership with a thorough understanding of performance and areas to improve.

Lead Generation and Performance Marketing

• Manage digital advertising campaigns across Google, LinkedIn, and other platforms.
• Optimize SEO, SEM, email marketing, and social media strategies to drive conversions.

Content and Communications

• Oversee the creation of high-quality content, including blogs, case studies, whitepapers, and press releases.
• Ensure consistent branding and messaging across all channels.
• Ensure a seamless and compelling user experience is delivered through optimization of various marketing funnel touchpoints.
• Collaborate with teams to provide inputs in creating high-performance landing pages and collateral.

Partnership and Event Marketing

• Identify strategic partnerships to expand reach and market presence.
• Represent SADIE and ValPay at industry events, trade shows, and networking opportunities.

Customer and Market Insights

• Analyze customer behavior, competitor activity, and market trends to refine marketing strategies.
• Use data-driven insights to optimize campaign performance and ROI.

What You Bring

• 5+ years experience in B2B marketing, ideally in fintech, SaaS, AI, or payments.
• Ideally, 2+ years SaaS Software Marketing experience.
• 5+ years Digital Marketing experience, 2+ years of experience in Marketing to an International Audience.
• Proven track record of lead generation and revenue growth through marketing.
• Proven experience and knowledge of rapid client acquisition in a go-to-market / new product.
• Expertise in digital marketing, paid media, SEO, and marketing automation tools (HubSpot experience is a plus).
• Strong storytelling and content creation skills to drive engagement and conversion.
• Experience with event marketing and industry networking.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Ability to roll up sleeves and make things happen on a limited budget.
• Strong work ethic, organized and focused.
• Fluency in English, both written and verbal, is an asset.
• Legally authorized to work in Canada.

Why Join Us?

• Be part of two high-growth companies at the forefront of AI and fintech innovation.
• Lead and own the marketing function with autonomy and strategic impact.
• Work closely with the leadership team to drive real business growth.
• Competitive salary and performance-based incentives.
• Opportunity for career advancement as the companies continue to scale.

#J-18808-Ljbffr