Responsable marketing numérique

Overview

Responsable marketing numérique / SEO

Membre clé de l'équipe de marketing numérique, le Digital Marketing / SEO Manager travaille avec d'autres responsables marketing pour améliorer l'expérience client, les conversions sur le site web et optimiser les leads et les ventes. Il / elle doit avoir une expertise dans l'analyse des données, le marketing numérique et les stratégies de commerce électronique et aider à identifier les opportunités de croissance et à améliorer la présence en ligne de l'entreprise.

Digital Marketing / SEO Manager

Key member of the digital marketing team, the Digital Marketing / SEO Manager works with other marketing managers to improve customer experience, website conversions and optimize leads and sales. They must have expertise in data analysis, digital marketing and e-commerce strategies and help identify opportunities for growth and enhancing the company's online presence.

Principales responsabilités / Key Responsibilities

Français

• Examiner, analyser et interpréter les données relatives au trafic sur le site web, au comportement des utilisateurs et aux conversions afin d'élaborer des idées et des hypothèses permettant d'orienter les efforts de marketing.
• Contrôler et analyser les KPI tels que les taux de conversion, le trafic et les coûts d'acquisition des clients pour évaluer l'efficacité des campagnes et des stratégies en ligne.
• Étudier le comportement des clients sur le site web, y compris les taux de clics, l'abandon du panier d'achat et l'analyse du cheminement, afin d'optimiser l'expérience utilisateur.
• Planifier, exécuter et analyser des tests A / B pour améliorer la conception, le contenu et la fonctionnalité du site web.
• Évaluer les performances des canaux de marketing numérique et formuler des recommandations d'amélioration.
• Effectuer des analyses concurrentielles pour identifier les tendances du marché et recommander des stratégies pour obtenir un avantage concurrentiel.
• Élaborer des rapports et des tableaux de bord pour communiquer les résultats et les idées aux équipes interfonctionnelles et à la direction.
• Travailler avec les équipes de marketing et de développement web pour élaborer et mettre en œuvre des stratégies qui stimulent la croissance et améliorent l'expérience des clients.
• Fournir des recommandations basées sur les données et des informations exploitables pour améliorer les fonctionnalités du site web, les offres de produits et les campagnes de marketing.

English

• Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypotheses to guide marketing efforts.
• Monitor and analyze KPIs such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
• Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
• Plan, execute, and analyze A / B tests to improve website design, content, and functionality.
• Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
• Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
• Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
• Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
• Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.

Key Requirements / Exigences principales

• Bachelor's degree in business, marketing, data analytics, or a related field.
• Minimum 5-year experience as an Ecommerce Analyst / Manager in consumer business, ideally with retail storefronts.
• Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
• Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
• Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
• Experience with A / B testing and experimentation methodologies is a plus.
• Strong interpersonal skills and proven ability to network and build relationships.
• Strong critical thinking skills to assess client needs and propose effective solutions.
• Self-motivated and able to work independently.

We will set-up the new hire for success by having him / her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.

Blinds To Go, Inc., is the leading retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience.

Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state / province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Blinds To Go. Building a great company…one person at a time.

#J-18808-Ljbffr