SEO Manager

SEO Manager Role at Accenture

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We Are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The Role

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

The Work

• Act as the delivery lead on enterprise SEO and GEO projects.
• Plan, develop and implement strategic development for SEO campaigns, starting from kick-off and extending through post-launch and analysis stages.
• Adapt to the evolving AI search landscape, embracing new tools and methodologies in AEO, GEO, and generative AI models.
• Create and deliver executive-level presentations showcasing insights, technical advancements, content strategies, and training materials for SEO and GEO, tailored for internal and client teams.
• Perform technical audits for SEO and GEO, providing prioritized recommendations that seamlessly align with a product team’s ongoing feature development roadmap.
• Define and build keyword/prompt lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data.
• Perform keyword/prompt research to identify gaps and new opportunities, preparing and executing on-page optimization strategies and content briefs to achieve organic visibility for clients.
• Prepare website technical audits to identify areas of concern, prioritize action items and produce user stories for development sprints.
• Review website server logs, crawl reports, and analytics reports to come up with strategies to improve crawl budget and indexation.
• Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps.
• Stay on top of the latest search marketing trends, share findings and resources to help the team and management consistently remain updated on the high-paced developing digital world.
• Work with the Accenture digital SEO team to help elevate client expectations and share insights and knowledge.
• Collaborate with internal and client teams to achieve/over-achieve set goals and objectives.
• Help innovate and develop client search marketing strategy.
• Utilize media research tools (SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling the story for the client.
• Work with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practices.
• Organize and participate in client presentations and decks delivering reporting of account performance, providing insightful analysis/trends, recommendations and opportunities to meet goals and KPIs.
• Consistently seek and share with the team innovative ways to help elevate client expectations and goals.
• Proactively manage client accounts across multi-platforms and channels, anticipate issues and develop solution-focused recommendations.

Basic Qualifications

• 7+ years of hands-on SEO with enterprise clients.
• 3+ years leading a team of SEO experts.
• Experience with enterprise-level SEO tools (e.g., Deepcrawl, Conductor, BrightEdge) and experience with location management platforms like Yext, RioSEO.
• Experience with agile methodology, user story production and sprints.
• English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market.
• A minimum of a high school diploma or GED is required for this position.

Set Yourself Apart:

• Excellent communication, relationship building and presentation skills.
• A curious and innovative mind to help initiate, lead and manage SEO accounts.
• Ability to work in a fast-paced and demanding environment as well as to balance several clients' needs simultaneously.
• Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment.
• Strong client relationship skills and ability to manage multiple responsibilities in a fast-paced environment.
• Passionate about SEO, data, analytics and technology.
• Previous experience managing large SEO accounts at a search marketing agency.
• Strong networking skills both internally and with client and vendor relationships.
• Ability to take complex solutions and make them simple to explain and digest.
• Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively.
• Advanced skills in Excel, Word and PowerPoint.

Seniority Level

• Mid-Senior level.

Employment Type

• Full-time.

Job Function

• Marketing and Sales.

Industries

• Business Consulting and Services.

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