Manager, Media Effectiveness

Overview

Manager, Media Effectiveness role at dentsu

Our mission is to drive business performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Dentsu Canada is looking to add strong analytics professionals to their evolving team. The ideal candidate would have worked in analytics with experience within media at an agency, corporate, or media vendor environments. Familiarity with digital media concepts for Search, Social, Video and Display is a plus.

Responsibilities

• Client Relationship Management : Serve as the primary point of contact for assigned clients, building strong relationships and understanding their business objectives
• Lead client meetings and presentations, clearly communicating complex data insights in accessible terms
• Proactively identify opportunities to improve client performance and satisfaction
• Manage multiple projects across different stakeholders
• Analysis & Reporting : Manage the development and maintenance of automated reporting solutions across paid media platforms, website and internal business data
• Ensure development of compelling data visualizations and dashboards that effectively communicate relevant KPIs
• Connect marketing performance data to relevant site and business actions
• Platform Expertise : Maintain deep knowledge of major paid media platforms, their data structures, and reporting capabilities
• Proficient with popular site analytics tools (GA4, Adobe Analytics) for integrated customer journey analysis
• Stay current with platform updates, new features, and best practices
• Technical Implementation : Build and maintain data pipelines for efficient processing of advertising data
• Implement tracking solutions and ensure proper data collection across paid media and web touchpoints
• Develop custom scripts and tools to automate routine tasks and enhance reporting capabilities
• Configure platform integrations to create unified reporting views across the customer journey

Qualifications

Nice-to-Have Skills

Additional Information

The salary range for this position is $75k-$85k. Actual salary within the range will be based on relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and / or other benefits also are available to all permanent employees.

We are committed to fostering a diverse and inclusive workplace. If you need accommodation during the application or interview process, please contact to discuss your accessibility needs.

Location

Toronto

Brand

Dentsu Media

Time Type

Full time

Contract Type

Permanent

Seniority level

Job function

Industries

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