Product Marketing Manager - Groups & Events

Job Description

The Opportunity

We are investing in Groups & Events as a strategic growth area. This role will be critical in shaping the positioning, messaging, and go-to-market strategy for our solutions in this space. We’re looking for someone who combines product marketing expertise with a product mindset: a leader who understands customer needs, translates them into market strategies, and partners across the organization to influence both product direction and client adoption.

What You’ll Do

• Define market positioning and messaging for Encore’s Groups & Events solutions, ensuring clear articulation of our unique value.
• Develop go-to-market strategies for new offerings, service enhancements, and integrated solutions.
• Conduct customer and market research to uncover needs, trends, and opportunities that inform both marketing strategy and product direction.
• Enable sales and client success teams with compelling narratives, tools, and training that drive engagement and growth.
• Partner closely with product leadership to shape priorities and ensure the roadmap aligns with client and market demand.
• Create thought leadership and demand-generation content (case studies, playbooks, presentations) to position Encore as a leader in Groups & Events.
• Measure impact of marketing and product initiatives on pipeline, client adoption, and overall business outcomes.
• Expand scope over time, with the opportunity to take on broader product leadership responsibilities as the role evolves.

Requirements

What We’re Looking For

• Experience in product marketing or product management (ideally both), preferably in travel, events, SaaS, or related industries.
• Proven ability to translate complex offerings into clear, compelling value propositions.
• Strategic thinker with strong execution skills, able to drive both vision and detail.
• Excellent cross-functional collaborator with sales, product, operations, and leadership teams.
• Strong customer empathy and curiosity about what drives business travel decision-making.
• Thrives in a fast-paced, entrepreneurial environment.

Benefits

Why Join Encore?

Be part of a growing company redefining corporate travel with care, innovation, and grit.

Play a pivotal role in our Groups & Events expansion; a top strategic priority for Encore.

Competitive compensation, benefits, and professional growth opportunities.