Marketing Manager(9915631)

ExcelGens, Inc.

Montreal

Offre publiée le 2025-08-03

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JOB DESCRIPTION :

Industry : Optical / Healthcare

Language Requirement : Bilingual (French & English)

Contract : 12 months Maternity Leave Coverage

About the Role

Our client is seeking a proactive, strategic, and results-driven Marketing Manager to lead the positioning and growth of a key product category in the ophthalmic lens market. This is a 1-year maternity leave contract where you'll be responsible for managing the full product portfolio strategy, including product positioning, pricing, communication, and B2B / B2B2C marketing initiatives. You'll also oversee partnerships with external distributors and internal teams to ensure strong brand execution and business impact.

This is a high-impact role that requires someone who can think strategically, execute with precision, and collaborate across multiple departments.

What You'll Be Doing

Product Portfolio Management

Develop and execute detailed marketing plans for the product portfolio (positioning, pricing, communication).
Conduct market research and competitive analysis to stay on top of trends and best practices.
Forecast sales volumes and ROI for product launches.
Manage promotional tools and marketing collateral in collaboration with partners.
Monitor product performance and market evolution (consumer behavior, eye care professionals, competition).
Collaborate with sales teams to analyze product performance and suggest strategic adjustments.
Lead communication strategies targeting both B2B clients and end consumers.
Develop branding and communication plans to drive awareness and purchase intent.
Optimize the product portfolio to align with client needs and improve profitability.
Build and implement personalized marketing plans for key customer segments.

Cross-Functional Partnership

Work closely with internal and international partners to apply best practices and implement a strong global brand strategy.

Collaborate with sales, training, and customer experience teams to ensure messaging consistency.

Ensure marketing strategies, tools, and programs add value across the business-benefiting customers, clients, and internal teams.

Act as the technical point of contact for your product portfolio, supporting sales teams and internal questions, and joining client meetings when needed.

Who You Are

Bachelor's degree in Marketing or a related field

Minimum 7 years of proven marketing experience, ideally managing multiple product lines

Experience in a multi-channel B2B environment

Strong understanding of branding, customer engagement, and marketing strategy

Comfortable managing both strategic planning and detailed execution

Creative thinker who delivers measurable results

Strong written and verbal communication skills

Ability to work collaboratively in a multicultural, fast-paced environment

High energy, proactive, and able to meet tight deadlines

Fully bilingual in French and English (spoken and written)