Key Responsibilities
- Create and manage engaging promotional content across social media platforms (X, Instagram, YouTube, TikTok, etc.).
- Develop and maintain a consistent visual and editorial brand identity for the studio and its games.
- Coordinate the release of trailers, promotional material, and announcements with the development team.
- Track campaign performance, community growth, and social engagement using analytics tools.
- Identify and pursue opportunities for increasing visibility, including influencer outreach and collaborations.
- Maintain a content calendar and ensure timely, coordinated messaging across all platforms.
Qualifications
- Proficiency with video editing and graphic design software (e.g., Premiere, After Effects, Photoshop, Canva).
- Solid understanding of content strategy and best practices for major social media platforms.
- Experience writing for promotional or editorial purposes with an eye for clarity, tone, and engagement.
- Familiarity with content scheduling, analytics tools, and online trends.
- Ability to work independently and communicate effectively with a creative team.
Bonus
- Experience marketing for indie games, creative projects, or startups.
- Knowledge of Steam, itch.io, or other PC game platforms and how to promote games on them.
- Currently pursuing or recently graduated with a degree in Marketing, Communications, Digital Media, or a related field.
- Passion for games, storytelling, and community-driven experiences.
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