Marketing Specialist

Key Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement in the N&I sector for our NewMar, DuraComm, PPU and American Battery Chargers (ABC) brands.
• Collaborate with cross-functional teams, including product management and sales, to align marketing initiatives with business goals.
• Create and manage technical marketing content, including social posts, blogs, white papers, case studies, and product collateral tailored to the wireless industry.
• Organize and participate in industry events, trade shows, and webinars to represent and promote N&I solutions.
• Oversee digital marketing campaigns, including SEO, email marketing, and paid advertising, to drive traffic and leads.
• Build strong relationships with stakeholders to gather technical insights and translate them into compelling marketing initiatives.
• Analyze market trends and customer insights to inform strategic decisions and support product planning efforts.

Qualifications

• Be technically inclined. Interested in Engineering, Telecommunications and the wireless industry.
• 3-5 years of experience in a technical marketing or related role, ideally within the Land Mobile Radio, wireless or industrial electronics industries.
• Strong technical acumen with the ability to understand and communicate complex product features effectively.
• Proficiency in digital marketing tools, CRM systems, and data analysis platforms.
• Exceptional communication and interpersonal skills.
• Highly organized and able to manage multiple projects in a fast-paced environment.

What We’re Looking For

• Ability to work on-site daily.
• Ability to travel up to 25% of the time, including week-long trips for trade shows.
• A professional with a technical background who is eager to develop marketing expertise and contribute to product planning initiatives.
• A proactive learner who thrives in a collaborative setting and is open to mentorship.