Search Engine Optimization Specialist

SEO Specialist

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This range is provided by AY Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$70,000.00 / yr - CA$75,000.00 / yr

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What they offer

If you love digital, are passionate about helping clients better understand it, and are motivated by continuous learning, you’re the perfect fit for us. You’ll work on innovative projects in Display, SEM, and SEO, developing 360 media strategies for local, national, and international brands in Canada and the United States.

Key Responsibilities

• Develop SEO strategies and objectives based on client KPIs and goals.
• Research to understand target audiences, brand positioning, market category, and competitive landscape.
• Perform keyword research to create relevant keyword lists for new and existing programs.
• Conduct comprehensive technical SEO audits and provide actionable recommendations, including:
• URL structure
• Schema markup
• Navigation structure
• Canonicalization issues
• Internal linking
• HTML and XML sitemaps
• Title tags, headers, image alt texts, and meta descriptions
• Social SEO recommendations
• Optimize on-page elements based on keyword research and program goals, while supporting off-page tactics like article syndication and domain authority improvement.
• Resolve campaign errors and issues promptly or escalate as needed.
• Provide technical campaign insights during client calls and support account teams.
• Present SEO audit and performance reports to clients and account managers.
• Suggest content improvements to drive organic traffic.
• Expand keyword strategies, including identifying target and negative keywords where applicable.
• Monitor key performance indicators with tools like Google Analytics to identify opportunities and issues.
• Stay updated on search marketing trends through research, networking, blogs, and industry forums.
• Share SEO knowledge and insights on emerging trends and industry advancements.
• Demonstrate expertise with SEO tools (e.g., Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog).

What You Offer

• 2-3 years of experience in online marketing, preferably in an agency environment.
• Bilingualism (Expert level French and very strong English) required.
• Deep understanding of search engine ranking processes.
• Proven expertise in keyword research and implementing best SEO practices to improve rankings.
• Experience in writing and evaluating SEO-focused copy.
• Strong knowledge of SEO tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, BrightEdge, Adobe Analytics, Screaming Frog, etc.

What You’ll Get

• More than just perks like candy and foosball tables, we listen to our employees.
• Flexible hybrid schedules (2 days in person).
• Flexibility to work from anywhere in the world for a set period (some positions require in-office presence; this benefit is for permanent full-time employees who meet the requirements).
• Summer hours (afternoons off) to enjoy sunny Fridays.
• Wellness days!
• 8 hours of volunteer time.
• 3 weeks of vacation plus 5 flexible days.
• Healthy snacks, coffee, and tea on in-office days.
• A motivating work environment with brilliant colleagues.
• Exciting career advancement opportunities, continuous learning through our experts, and regularly available webinars.
• Participation in marketing conferences and events in Montreal.
• Annual team offsites in Montreal and Toronto.
• Competitive salary based on experience and education.
• Comprehensive group insurance benefits—largely covered by the employer.
• Employee Assistance Program.
• Deferred profit-sharing plan and retirement savings program.
• Friendly culinary competitions.
• Monthly lunch-and-learns.

Diversity, Equity, and Inclusion

These are our client's core values and they encourage all qualified individuals to apply.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Marketing Services

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