Marketing Coordinator / Content Writer

Job Description

Marketing Coordinator / Content Writer

Join a growing organization where content creation, digital communications, and marketing initiatives directly contribute to brand visibility, audience engagement, and the success of strategic projects.

What is in it for you:

• Annual salary between 60K-65K.

• Permanent full-time daytime position.

• Flexible schedule with 2 remote workdays per week.

• 3 weeks of vacation, 5 sick days, and 1 personal day.

• Comprehensive group insurance plan after three months of service, including medical and dental coverage, a health spending account, an employee assistance program, and telemedicine services.

• Registered Retirement Savings Plan with employer contributions after three months of service.

• Monthly social activities and team events.

• Professional development and career advancement opportunities.

• Modern downtown offices, easily accessible by public transit, with a 20% discount on the OPUS card.

• Complimentary beverages and snacks available daily at the office.

Responsibilities:

Corporate Communications

• Write and coordinate social media posts according to the established content calendar.

• Develop, write, and distribute content and communications that support communication objectives.

• Support various departments with the writing, editing, and adaptation of communications, presentations, and documents.

• Transform technical, operational, or specialized information into clear, accessible, and audience-focused content.

• Collaborate with the Human Resources team to promote the employer brand through digital campaigns.

Digital Platforms, Newsletters, and Online Channels

• Manage, coordinate, update, and ensure the quality of content published across digital communication platforms in accordance with the editorial calendar.

• Produce, publish, and optimize content to support communications, recruitment, and business development initiatives.

• Structure messaging using recognized copywriting methodologies, including AIDA, PAS, and other frameworks aligned with communication objectives.

• Create clear, persuasive content tailored to various audiences, channels, and business goals.

• Apply digital content best practices and optimization techniques, including SEO, AEO, AIO, and GEO.

• Manage comments, messages, and interactions on social media according to established processes.

• Measure content performance and provide recommendations based on available data.

• Create automated communications aligned with the user journey.

Marketing Tools Support

• Manage and coordinate content offerings for internal users and business partners.

• Develop publication materials for various internal stakeholders.

Digital Presence

• Monitor social media activities to maintain a professional and consistent presence.

• Conduct competitive social media monitoring and present key findings on a quarterly basis.

• Identify and recommend content and visibility opportunities for target audiences.

• Contribute to the optimization of digital content and user journeys to support engagement, conversion, and business objectives.

Digital Marketing Project Coordination

• Ensure compliance with quality, branding, graphic design, and content standards.

• Coordinate assigned marketing projects from initial requirements gathering through final delivery, ensuring follow-up on project milestones, timelines, stakeholders, and required approvals.

• Collaborate with external agencies on selected digital production initiatives.

Corporate Events

• Develop and implement creative ideas to enhance participant experiences during virtual events.

• Coordinate communications, content, and marketing tools related to both virtual and in-person events in collaboration with relevant teams

What you need to succeed:

Required Qualifications

• College diploma or bachelor's degree in Communications, Journalism, Marketing, or a related field.

• 2-5 years of relevant experience in content creation, writing, communications, and digital marketing.

• Experience coordinating both virtual and in-person events.

• Excellent writing skills and the ability to tailor content to different audiences, channels, business objectives, user journeys, and desired actions.

• Strong knowledge of persuasive writing methodologies and frameworks, including AIDA, PAS, BAB, storytelling, and marketing copywriting principles.

• Comfort working with artificial intelligence tools and the ability to rigorously validate generated content.

• Exceptional proficiency in both French and English, spoken and written, with a demonstrated ability to produce and edit error-free content.

Key Competencies

• Creativity and initiative.

• Self-motivation, versatility, and the ability to manage multiple priorities simultaneously.

• Collaborative mindset and ability to thrive in a dynamic environment.

• Interest in contributing to both strategic projects and their operational execution.

• Strong editorial judgment and the ability to transform ambiguous needs into clear, relevant deliverables aligned with business objectives.

• High level of accountability and the ability to deliver complete, accurate, publication-ready content with minimal supervision.

Assets

• Knowledge of project management principles and practices.

• Experience with HubSpot.

Why Recruit Action?

Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted.