Conseiller, Contenu et communications CX, Expérience client, Marketing, Assurance collective

Description du poste

Reporting to the the will strategize, develop and execute digital customer communications, with a goal to ensuring customers engage with and receive clear, timely and effective information that enhances their experience. The will play a key role in transforming complex servicing and transactional content into engaging, easy-to-understand content and communications that empower members to self-serve, adopt digital solutions, and navigate their benefits confidently. We’re looking for a seasoned content specialist with experience in UX writing, digital content and multi-channel communications, who brings a flexible mindset, demonstrated ability to multi-task, and curiosity to dig in, learn, and help us improve our customer experiences. The ideal candidate is a self-starter with a diverse skillset who is ready to work collaboratively.

Responsabilités du poste

• Collaborate with our Group Benefits product and operations teams to create a variety of customer content, and marketing communication to enhance customer experiences
• Provide content expertise for UX solutions across a variety of digital channels, including web and mobile
• Collaborate with Group Benefits Operations and Product teams, as well as HCD/UX, SEO and other Digital Marketing teams to ensure messaging is optimized and leveraging UX best practices.
• Write, edit and deliver high-quality omni-channel marketing collateral as required.
• Manage and develop multiple content and customer communication initiatives while working with cross functional teams.
• Oversee and maintain the prioritization of customer experience initiatives that marketing will focus on.
• Champion our member experience by ensuring all communications are clear, empathetic, and aligned with our brand voice.
• Collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs as appropriate.
• Collaborate with stakeholders to measure campaign performance using data and insights to optimize content and campaigns.

Qualifications requises

• University or college study in marketing, communications, content, media, or related field.
• 5 - 7+ years of experience in content, communications and/or marketing.
• Strong communication and interpersonal skills, including ability to translate complex technical issues into easy-to-understand information.
• Experience in writing and deploying communications, working with cross-functional teams such as data/digital/other stakeholder teams (e.g. SEO) through the deployment process.
• Ability to work with cross-functional digital marketing teams to ensure communications are developed with SEO and UX best practices in mind.
• Experience using AI tools to support content development, ideation, editing, and/or workflow automation.
• Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, PowerBI) .
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet).

Qualifications préférées

• Experience in Group Benefits, health, or insurance is an asset.
• Familiarity with SEO best practices and how to write for both users and search engines is an asset.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

À propos de Manulife et John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife est un employeur garantissant l’égalité des chances

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Informations sur le poste

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact for the salary range for your location.

Ce que nous offrons

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our .