Senior Product Director - Unannounced IP

The role Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic . Join us and be a part of the future of interactive entertainment!At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law. Behaviour Interactive is looking for a Senior Product Director that will drive the strategic and performance of a new IP game, leveraging data-driven insights to define, prioritize, and champion product initiatives, pre and post launch. They will ensure alignment between business objectives and player experience, foster a vibrant and engaged community, and provide cross-functional leadership to optimize product performance, live operations, and long-term growth.As a leader, they anticipate risks, manage escalations, and make strategic trade-offs to keep initiatives on track. They deliver performance updates, insights, and strategic recommendations that influence executive decision-making and investment choices. In this role you will :

• Define and lead the product roadmap, vision, and success framework, setting clear KPIs, aligning cross-functional teams, and driving continuous improvement across initiatives.
• Own the live player engagement & experience strategy, including monetization and store content roadmaps, grounded in player motivations and long-term retention.
• Leverage market insight, player data, and community feedback to design, validate, and evolve engagement features that drive satisfaction, retention, and growth.
• Lead and grow a high-performing product team (Product Manager & Data Analyst to start), while building strong partnerships across creative, art, technical, production, marketing, and player insights.
• Own performance tracking, forecasting, and planning (KPIs & P&L), partnering with Production to define strategic goals, allocate budgets, and maximize impact across initiatives.

What we're looking for :

• 15+ years in Product Management, including 2+ years in leadership role.
• Experience in the video game industry on Live/GaaS released games ideally on PC/Console. Deep understanding of live game KPIs, forecasting, and performance metrics.
• Proven experience creating strategic deliverables including defining objectives, key components, and audience-tailored messaging.
• Demonstrated successful experience with monetization, engagement and player experience systems; Content planning, first party sales, Battle Passes, first time conversion, segmentation, Battle Passes, seasonal events, progression loops, retention mechanics.
• Able to translate insights into innovative, relevant feature strategies. Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams.
• Demonstrates strong leadership and the ability to navigate ambiguity, align stakeholders, and drive clarity and execution in complex, evolving environments.
• Strong market knowledge of live service and engagement trends.