Marketing director

Description de Poste

A proudly Canadian company, Yoplait Liberté has been crafting yogurts for over 50 years using fresh, high‑quality milk sourced from local farms. Among our iconic brands: Liberté, founded in Montréal in 1936, and Yoplait, introduced to Canada in 1971.

What We Offer

• Exciting projects within a company undergoing transformation and growth
• Flexibility: a hybrid work environment that is people‑focused and supportive
• Recognition of relevant years of experience for vacation entitlement
• A comprehensive group insurance plan, 100% employer‑paid, plus an Employee Assistance Program (EAP)
• A retirement program (RRSP and DPSP) with employer contributions — we invest in your future
• Enhanced parental leave
• Modern offices, easily accessible by public transit, with a friendly atmosphere (breakfasts, social moments, coffee, and a restaurant in the same building)
• The pride of contributing to iconic brands that have been part of Canadian households for decades
• The opportunity to be part of an inspiring transformation: help build a company in full evolution, with a culture that is reinventing itself
• The chance to make a real impact: a highly strategic role influencing key decisions

Your Role

As the Marketing Director, you will play a key role in defining the overall strategic marketing management for the Yoplait brand in the Canadian market. You will actively contribute to ensuring that portfolio performance is fully aligned with the bold and strategic growth ambitions of Yoplait Liberté Canada and its sub‑brands (volume, margin, market share), while ensuring the effectiveness of campaigns and promotional activities.

The Marketing Director leads the development of long‑term marketing innovation strategies, oversees team capability development, and drives the optimization of commercial performance. We are seeking an experienced leader who can combine strategic vision with excellence in execution, with proven skills in team leadership and engagement, fully aligned with our values.

This position is based at our downtown Montréal office in a hybrid work model.

What You Will Do

• Lead and inspire a team of marketing professionals, coaching brand managers and their teams (5 people) to maximize performance and engagement
• Design, articulate, and implement the brand vision, strategy, and all marketing elements for Yoplait Canada in alignment with the company’s growth and profitability objectives
• Successfully lead turnaround projects, accelerated growth initiatives, or major brand transformations, while driving marketing innovation initiatives that deliver tangible results
• Identify and prioritize strategic development opportunities through product innovation, brand development, evolving consumer trends, and competitive dynamics
• Oversee the creation of integrated advertising campaigns (digital, social media, TV, events, and omnichannel) to strengthen brand awareness and sustainable growth
• Ensure the strength of Yoplait’s brand positioning across all communication channels, reinforcing differentiation and market impact
• Supervise the marketing and product innovation portfolio from concept to market launch, ensuring alignment with overall strategy
• Collaborate closely with R&D, production, and innovation teams to anticipate consumer needs and translate feedback into innovative, differentiating solutions
• Develop talent and build a strong succession pipeline by supporting skill development and structuring career paths
• Define and track key performance indicators (sales, market share, profitability) to measure the effectiveness of marketing initiatives
• Orchestrate the brand vision by aligning marketing actions and initiatives with Yoplait Canada’s growth priorities and ensuring corrective actions when needed
• Partner with sales, finance, production, and supply chain teams to ensure optimal execution of projects and initiatives
• Ensure all marketing activities comply with Canadian legal and regulatory requirements, including labeling and CFIA compliance
• Anticipate regulatory changes and collaborate with legal teams to proactively manage risks
• Promote a responsible and sustainable approach to marketing initiatives by integrating social and environmental considerations

What You Need to Join Our Team

• University degree in marketing, business administration, or a related field (MBA is an asset)
• Minimum of 15 years of experience, including national brand leadership, with a proven track record in accelerated growth, strategic turnaround, and large‑scale brand deployment (experience in the dairy sector is an asset)
• Strong command of traditional marketing levers as well as digital strategies to accelerate our digital transformation and strengthen overall brand performance
• Extensive experience in brand management, including advertising creation, media strategy, and mastery of digital and event‑based environments
• Deep knowledge of the Canadian retail landscape and proven experience managing major brands within the CPG industry; familiarity with Canadian food regulations (CFIA) is an asset
• Demonstrated ability to mobilize, inspire, and develop marketing teams, with a focus on performance management and talent development
• Proficiency in both official languages (French and English), spoken and written, to interact effectively with local and international stakeholders
• Strong analytical skills and proficiency with data tools such as Nielsen, Tableau, or Google Analytics

Why Join Us

At Yoplait Liberté, we offer a human, inclusive, and respectful work environment where collaboration, flexibility, and development are at the heart of our culture.

Interested in joining a company with great taste… and great purpose?