Social Media Manager

Description:

WHO YOU ARE:

Reporting to the Marketing Creative Director, the Social Media Manager responsibilities include but are not limited to:

• Oversee & manage the brand's social media, including strategizing campaigns, ensuring proper execution.
• Delegating and supporting social day-to-day activities within the team and ongoing tasks and projects.
• Create & publish social media posts.
• Post content on personal social media accounts as part of brand initiative.
• Content optimization for all platforms (UTM tagging for all posts, best times to post, content performance based on type, most engaged, most liked, etc.).
• Oversee all brand-owned social media channels (Instagram, TikTok, YouTube, Facebook, etc.).
• Oversee execution of Brand Awareness / Traffic Social Ad campaigns in collaboration with the Digital Media Team.
• Work cross-functionally to ensure alignment across all departments and within the Marketing department.
  • Working closely with e-comm, influencer marketing, styling, visual merchandising & graphics.
• Build yearly, quarterly and monthly strategies for all social media in collaboration with the directors within the Marketing department.
• Create monthly & quarterly reports to share with upper management & identify areas of improvement across all channels.
  • This includes KPIs, post-mortems, achievements, wins/loses presented in an efficient manner explaining the story (process, outcome, etc.).
  • Provide recommendations to meet our engagement & revenue objectives.
• Manage marketing budget for all social media.
• Manage & develop relationships with external suppliers & partners: continuously looking for new partners to scale & improve the business.
• Work in collaboration with the Brand and Influencer stakeholders to strategize on the social/marketing/web launch plan for each collection.
• Stay on top of new fashion & social media content trends to ensure the brand remains relevant across all channels.
• Keep up to date with new platform updates.
• Ensuring that all content created for Social platforms is brand aligned, meets expectations and is delivered in a timely fashion.
• Nights and weekends working hours may be required after hours for any social-led initiatives.
• Travel as needed.
• Other tasks as required.

WHAT YOU’LL NEED:

• A minimum of 5 years’ experience in a similar role is required.
• Must be a creative thinker with strong knowledge of market trends and Gen-Z consumers.
• Must have strong Project Management skills.
• Must be organized and detail-oriented.
• Must have knowledge of the following tools: InDesign, Microsoft Office, Excel.
• Excellent knowledge of all relevant social media platforms.
• Must be active on social media and maintain personal accounts across multiple platforms.
• Available to travel when needed.
• Must be an excellent communicator and professional in dealing with external partners and customers.
• Ability to communicate in French and English. We are a Quebec-based company, but our operations are international.