Social Media Manager

Description de Poste

At Transformer Table, we design smart, space-saving furniture that adapts to your lifestyle. Innovation, functionality, and sleek aesthetics are at the heart of everything we do. From viral social media moments to global expansion, our mission is to redefine the way people live in their spaces.

We’re growing rapidly, and to support our expanding presence across North America and beyond, we’re looking for a creative and results-driven Social Media Manager to join our team.

Reporting to: Director, Communications & Social Media

Position Summary

The Social Media/Creative Manager plays a key role in shaping, scaling, and amplifying the brand’s voice across social platforms, including Instagram, TikTok, YouTube Shorts, LinkedIn, Facebook, and emerging channels.

This role leads the social media/creative team (Social Media Coordinator, Content Project Specialist, Videographer/Editor, and Photographer) and is responsible for developing and executing a high-performing content strategy that drives engagement, growth, and brand affinity.

The ideal candidate is both creatively driven and data-informed—deeply immersed in social culture, confident in strategy, and comfortable rolling up their sleeves to execute.

Key Responsibilities

• Own the end-to-end social media content strategy across all platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
• Plan, create, schedule, and publish engaging, on-brand content.
• Develop and manage monthly content calendars aligned with product launches, seasonal moments, and brand initiatives.
• Collaborate closely with Creative, E-commerce, PR, and Influencer teams to ensure cohesive storytelling and consistent messaging.
• Oversee daily content production workflows and timelines.
• Manage and mentor the social media/creative team, ensuring clear roles, accountability, and creative excellence.
• Provide direction and feedback on content concepts, execution, and performance.
• Foster a collaborative, fast-paced, and creative team environment.

Community Management & Brand Engagement

• Oversee daily community engagement across platforms, ensuring timely and brand-appropriate responses.
• Monitor sentiment, conversations, and cultural moments relevant to the brand.
• Identify opportunities to deepen community connection through storytelling, interactive formats, giveaways, and campaigns.
• Act as a key brand ambassador in public-facing digital spaces.

Trend Monitoring & Creative Ideation

• Stay ahead of platform updates, trends, formats, and audio to keep the brand culturally relevant.
• Proactively pitch innovative content ideas, campaigns, and creator collaborations.
• Translate trends into content that feels authentic, strategic, and aligned with brand values.

Analytics, Reporting & Optimization

• Track, analyze, and report on key performance metrics including reach, engagement, growth, CTR, and video performance.
• Use insights to continuously optimize content strategy and improve results.
• Partner with the Paid Media team to identify and amplify top-performing content when appropriate.

Brand Voice, Governance & Risk Management

• Ensure consistency in brand voice, tone, and visual identity across all social platforms.
• Act as the first line of response for sensitive comments, negative feedback, or potential PR risks on social media.
• Ensure all content complies with legal, privacy, and brand safety guidelines.

Benefits

• Competitive salary and performance-based bonus
• Health & wellness benefits (medical, dental, vision, and paramedical coverage)
• Flexible hybrid work environment
• Free Friday lunches and regular team events
• Discounts on Transformer Table products
• A collaborative, fast-paced, and creative team culture
• The chance to be part of one of Canada’s fastest-growing furniture companies