Marketing Manager

Marketing Manager – Programs & Market Intelligence

The Marketing Manager – Programs & Market Intelligence is responsible for designing and managing B2B loyalty programs and customer promotions, while also using market and performance data to guide commercial decisions. The role sits at the intersection of marketing strategy, data analysis, and customer communications.

This is a 1‑year contract maternity leave replacement, focused on maintaining momentum, improving existing programs, and delivering measurable results during the coverage period.

What the person actually does

• Owns B2B loyalty and promotion programs from strategy through execution
• Creates customer‑facing messaging and content that clearly communicates value to B2B clients
• Analyzes market trends, customer data, and program performance to generate actionable insights
• Partners closely with Sales, Marketing, and Commercial teams to ensure alignment with business goals
• Tracks results and optimizes programs based on data, feedback, and performance outcomes
• Manages multiple initiatives at once, ensuring strong execution, deadlines, and attention to detail

Why the role is important

• Drives customer engagement, retention and loyalty in a B2B environment
• Ensures decisions are data‑informed, not just creative
• Strengthens how the company communicates its value proposition to business customers
• Supports commercial performance through well‑structured, measurable programs

Ideal profile for success

Someone who:

• Is bilingual (French & English) and confident writing customer‑facing content
• Has hands‑on B2B marketing or loyalty program experience
• Can turn complex data into clear insights and compelling stories
• Balances strategic thinking, analytics, and creativity
• Is autonomous, proactive and organized, especially in a contract setting

Seniority level

• Entry level

Employment type

• Contract

Job function

• Marketing and Sales
• Industries: IT Services and IT Consulting

Location: Greater Toronto Area, Canada