Social Media Lead

Social Media Lead – Hitmarker | Gaming Jobs

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 145 million monthly active players across our games, we are the #1 Roblox developer by audience size. Founded in 2015, we have since grown to 75+ full-time remote team members across the globe.

Role Overview

We’re looking for a Social Lead to build and lead Brookhaven’s social ecosystem — defining how the world of Brookhaven lives across social platforms, creators, and community. This role sets the tone, humor, characters, and storytelling style for Brookhaven on TikTok, YouTube, and emerging platforms. You will run and evolve The Brookhaven Daily, develop new formats that make the world feel alive, and translate player creativity into culture.

Strategy & Vision

• Define the social vision for Brookhaven as a core pillar of franchise development
• Translate Brookhaven’s worldbuilding, characters, and lore into social-first storytelling
• Identify cultural moments, trends, and audience behaviors that inform what we create and when
• Partner with game and franchise teams to ensure social + in-game storytelling feel connected and consistent

Content & Storytelling

• Oversee The Brookhaven Daily: creative direction, cadence, character usage, formats, and evolution
• Build new social series that expand the Brookhaven universe, examples may include character-driven formats, comedic town updates, lore teases
• Develop a content pipeline built for both speed and quality across YouTube and TikTok
• Ensure characters, tone, and world logic stay consistent and become iconic

Creator Ecosystem

• Identify, nurture, and manage key Roblox and UGC creators who shape Brookhaven culture
• Build a tiered creator program that includes incentives, challenges, early access, and co-creation opportunities
• Partner with creators to test iconic character and world elements before they scale
• Ensure creators are part of the franchise development pipeline — not just amplification

Community & Culture

• Lead a small team of community managers to represent Brookhaven’s voice in real time
• Develop the conversational tone of Brookhaven across platforms — witty, playful, grounded in the world
• Drive feedback loops that bring player insights directly into game, character, and content development
• Ensure Brookhaven feels like a “town square” — a place to connect, belong and be creative

Measurement & Growth

• Set KPIs across engagement, audience growth, character affinity, and creator participation
• Analyze performance data and adjust tone, formats, and scheduling to maximize impact
• Build dashboards and reporting frameworks that help the broader team understand what’s resonating
• Identify opportunities to scale successful formats into bigger initiatives (e.g., live events, recurring arcs, collabs)

Who You Are

• A culture-first storyteller with deep experience in youth audiences, fandom, and digital worlds
• 3–7 years in social, content, or digital brand leadership — ideally in gaming, entertainment, or creator ecosystems
• Expert in TikTok and YouTube, with fluency in Roblox culture and UGC-driven communities
• Strong creative instincts and the operational discipline to run a fast-moving content machine
• Able to toggle between high-level franchise thinking and scrappy, real-time content production
• Obsessed with internet culture and translating trends into narratives that feel authentically Brookhaven
• Collaborative, optimistic, highly communicative — able to inspire creatives, PMs, devs, agencies, and creators

Benefits

• Competitive compensation – above-market salary + profit sharing + stock options
• Retirement benefits – company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA
• Medical, dental, and vision benefits – depending on the country, there may be additional benefits (Life, ADD, etc.)
• Flexible PTO – vacations + Federal / Bank Holidays
• Remote First – we have always been remote and will remain that way including work from home / anywhere
• In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
• Professional Development – reimburse the costs of courses, materials, and anything to help further their training and growth
• Work with awesome people and impact millions of daily players

Equal Opportunity Employer

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

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