Director of Media Strategy

Panoply Media

Panoply Media is a digital-native, 360° media buying agency driven by a simple philosophy: Inspire. Engage. Repeat. We specialize in delivering media innovation for ambitious brands, harnessing consumer-centric insights and actionable market trends to amplify voices across all channels—from TV, Radio, and OOH to Digital, CTV, and beyond. With a diverse client portfolio spanning Education, Government, Entertainment, Pharmaceutical, Travel & Transportation, CPG, Finance, and Home Restoration, we create data-driven storytelling that resonates.

OUR VALUES

• Passion for the Industry: We live and breathe media. Our team is driven by genuine enthusiasm for creating campaigns that make an impact.
• Client-Centric Excellence: We’re committed to providing the best campaigns and experiences to our clients, ensuring every touchpoint is strategically crafted.
• Innovation & Adaptability: As digital natives and 360° media thinkers, we embrace emerging channels and technologies to stay ahead of the curve.
• Collaborative Partnership: We work hand-in-hand with creative agencies and clients to build campaigns collaboratively, amplifying brand voices across all channels.

THE ROLE

We are seeking a dynamic Director of Media Strategy to lead and develop our strategy team and drive 360° media excellence. This is a career-defining opportunity for an ambitious strategist ready to make their mark and grow into a VP role within an innovative agency environment.

STRATEGIC PILLARS

• Strategic Leadership: Lead and mentor the strategy team, ensuring world-class media planning across all channels.
• Account Director Partnership: Manage relationships with creative agency partners (including Sid Lee, Lemieux Bedard, etc.) and lead collaborative pitch development.
• Business Growth: Drive client retention and new business acquisition through strategic excellence.

KEY RESPONSIBILITIES

• Lead and develop a team of strategists with the opportunity to grow the department.
• Oversee 360° media strategy development across TV, Radio, OOH, Digital, and emerging channels.
• Manage multiple creative agency partnerships simultaneously.
• Utilize planning tools including Vividata, Numeris, eMarketer and advanced analytics platforms.
• Lead pitch development and client presentations.
• Ensure all campaigns are delivered on time and exceed client expectations.

WHAT WE'RE LOOKING FOR

• 8+ years of comprehensive media strategy and planning experience.
• Proven leadership experience managing strategic teams.
• Deep expertise in 360° media planning (Traditional + Digital).
• Strong client management and presentation skills.
• Ambitious professional seeking a clear VP-level growth trajectory.

WHAT WE OFFER

• Hybrid work model (2-3 days in Montreal office).
• Ability to work from abroad.
• Paid holidays and extended long weekends.
• Summer hours.
• Comprehensive benefits package after 3 months.

Panoply welcomes applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Panoply.

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