Senior Paid Media Specialist

About this Role

In this dynamic role, you will be at the forefront of developing and executing comprehensive digital marketing strategies across various channels, including SEM, Paid Social, email, and SEO, for a diverse retail client portfolio. This role offers an exciting opportunity to contribute to the success of our clients by driving online sales growth and optimizing performance marketing efforts. If you are a strategic thinker with a passion for digital marketing and a proven track record in Paid Media management, we would love to hear from you.

What sets us apart is our holistic approach to growing retail businesses. We don’t just stop at paid media; we focus on every aspect of the funnel to achieve our clients’ growth goals. This includes operations, website optimization, customer experience, and more. You will be part of a team dedicated to providing a 360-degree approach to drive success for our clients.

Key Responsibilities

• Lead and implement strategies for SEM, Paid Social, email, and SEO across your client portfolio.
• Execute and optimize campaigns on platforms like Google, Facebook, Microsoft Ads, and Klaviyo.
• Analyze and report on campaign performance.
• Monitor and optimize paid campaign performance to meet client objectives.
• Foster strong client relationships and ensure satisfaction through effective communication, timely execution, understanding their needs, and providing strategic recommendations to achieve their goals.
• Facilitate performance check-ins with internal and external partners.
• Provide strategic decision support to senior leadership.
• Establish processes to ensure objectives are met and resources are used effectively.

Qualifications

• 3+ years in Paid Media management (SEM or Social) with a focus on eCommerce.
• Certifications in either Google Ads, Blueprint, Klaviyo, GMC, or GA4.
• Strong writing skills for ad copy and summarizing insights.
• Proven success in driving online sales growth through performance marketing.
• Experience with web analytics platforms like GA4 or Adobe Analytics.
• Proficient in reporting tools such as Looker, PowerBI, and Datorama.
• Advanced Excel skills.
• Familiarity with ChatGPT to enhance productivity.
• Ability to manage multiple projects independently.
• Cross-functional project management skills.

Nice to Have

• Proficiency in Shopify or Magento.
• Experience with Klaviyo.
• Knowledge of feed management for GMC and Commerce Manager via partners like Feedonomics or apps like DataFeedWatch.
• Innovative thinker with the ability to bring ideas to life.
• Willingness to embrace new challenges.

About the Company

Retailogists is your comprehensive retail partner dedicated to optimizing your ROI. Leveraging cutting-edge technology and data-centric digital marketing, we fuel your business growth and help you achieve your objectives. Our seasoned experts simplify the complexities of unified commerce, from devising effective digital strategies to crafting high-performance transactional platforms and executing intelligent marketing plans.

We excel in streamlining your business operations through automation and synchronization, covering areas such as transactional solutions for both B2C and B2B, merchandising, logistics optimization, and systems integrations, including ERP, inventory, and CRM.

We also specialize in building state-of-the-art data infrastructure that empowers you with actionable business insights, ranging from straightforward reporting to AI-driven decision-making.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

IT Services and IT Consulting

Location

Montreal, Quebec, Canada

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