Senior Software Engineer, Media

Overview

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist each year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. The company has built a full ecosystem including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. With over 1 billion in annual GMV and strong revenue in 2024, Babylist is reshaping the 320 billion baby product industry. Our mission is to connect growing families with everything they need to thrive.

To learn more, visit www.babylist.com.

What the Role Is

Babylist is looking for a Senior Software Engineer to join the Media and Marketing Engineering team. This person will lead the most critical initiatives for Babylist's site monetization and advertising initiatives on our path to becoming the specialty retailer in baby commerce. You'll work with expert technical leads and software engineers on programs in advertising partnerships and customer life cycle. This person will collaborate closely with Product, Design, Data, and other stakeholders in the Media / Ads business to execute these key initiatives.

Who You Are

• A high-performing engineer with 6+ years of experience delivering end-to-end solutions that drive business growth.
• You thrive in a quickly growing environment and are excited to lead business-critical projects to unlock new capabilities.
• You have experience testing, monitoring, and running a production software system and are focused on continuing to grow your skills.
• You are a talented programmer with React and Ruby on Rails experience and are excited about further developing your craft and quality of work.
• You have a passion for identifying gaps in team processes or execution and love driving impactful improvements.
• Past experience in e-commerce, consumer growth marketing, or adtech is a plus but not required.

How You Will Make An Impact

• Provide thought leadership around process, tooling, systems, and software architecture. You will learn from others and bring in new ways of solving problems.
• Improve and help maintain existing systems. You relish opportunities to improve test coverage and reduce unnecessary code.
• Work closely with product managers to design, implement, and deploy systems to support and scale our growing media business.
• Collaborate with a close, supportive team solving real-world problems and making decisions.
• Mentoring other team members through design and architecture planning, code reviews, and knowledge sharing sessions.

Why You Will Love Working At Babylist

• We invest in the infrastructure you'll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office.
• We build products that have a positive impact on millions of people's lives.
• We work at a sustainable pace which means work-life balance is a real thing here.
• We believe technology and data can solve hard problems.
• AI plays a meaningful role in how we work, create, and scale—embedded in our tools, systems, and decision-making to support innovation and real impact.
• We believe in exceptional management.
• We offer competitive pay and meaningful opportunities for career advancement.
• We have great benefits like company-paid medical, dental, and vision and a generous paid parental leave policy.
• We care about employee well-being with perks for physical, mental, and emotional health, parenting, childcare, and financial planning.

Compensation and Benefits

Babylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications. In compliance with applicable pay transparency laws, the starting salary range for this role is CAD 158,500.00 to 198,000.00, representing the lowest to highest compensation we reasonably expect to offer for this position. Your starting salary within this range will be determined based on your skills, experience, and work location, with future adjustments informed by role growth, performance, and internal pay equity. Babylist is committed to supporting career progression and recognizes the value of performance-based advancement.

In addition to competitive pay, Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, flexible spending accounts, and paid leave, including PTO and parental leave.

Important Notices

Interview Process and Data Use

To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.

Interview and Education Integrity

To ensure fairness, we require that all technical interviews and assessments be completed independently and without assistance from AI tools or third-party services. Any indication of third-party help or AI-generated responses will result in disqualification. We may also verify degrees and academic records through third-party sources. Providing false information will result in removal from our interview process.

Official Communication

All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses or unsolicited contacts. To verify legitimate opportunities, visit our careers page.

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