Digital Marketing Specialist, Performance Marketing

Digital Marketing Specialist, Performance Marketing

At DESIGNME we want to make you feel better and bring out the best version of yourself. We believe that haircare should only contain high-quality ingredients, should respect our beautiful planet and keep our furry friends safe; that’s why our entire product line is 100% cruelty-free and contains none of the nasty stuff, like harmful sulfates, parabens or gluten. Last but not least, DESIGNME is proudly Canadian and based in Montreal.

WHO ARE WE?

We are a haircare / styling start-up company with a lot to do and we are looking for someone to join our amazing team. Our brand has over 213k followers online, an ecommerce platform and professional distribution across North America and internationally.

ROLE OVERVIEW

We are seeking a talented and detail-oriented Graphic Designer with 2–4 years experience. The ideal candidate is passionate about beauty and lifestyle branding, has a strong eye for design aesthetics, and can translate our brand vision into compelling visuals across digital and print platforms.

KEY RESPONSIBILITIES

Paid Media

• Manage strategy, execution, and optimization of acquisition campaigns across Meta, Google, TikTok, Pinterest, and emerging platforms
• Strategically manage budgets to optimize spend and increase overall channel efficiency
• Write campaign briefs and ad copy tailored to platform, audience, and goals
• Support creative testing (messaging, visuals, CTAs) and share insights with the team
• Monitor daily performance and optimize for ROAS, CAC, CTR, and other key metrics
• Maintain and update Google Merchant Centre, including product titles, descriptions, feed accuracy, and groupings
• Collaborate with internal teams to align creative strategies and refresh assets regularly
• Lead on-page SEO updates, including meta titles and descriptions across multiple languages
• Conduct keyword research and competitor audits to inform content and product optimization
• Use SEMrush, Ahrefs, and Google Search Console to track performance and identify opportunities
• Flag and support fixes for crawl issues, broken links (404s), and indexing gaps with the e-commerce team
• Support backlink efforts and identify opportunities to boost organic visibility

Reporting & Insights

• Track performance using GA4, Shopify Analytics, and ad platform dashboards
• Share regular reports and insights to inform optimizations and identify opportunities

REQUIREMENTS

• 2+ years of relevant experience in digital or performance marketing, ideally in an e-commerce environment
• Hands-on experience with Meta & Google Ads; familiarity with TikTok Ads Manager, Pinterest Ad Manager, and other platforms a plus
• Strong interest in e-commerce with a solid understanding of conversion funnels, customer journeys, and digital acquisition strategies
• Analytical mindset with strong skills in Excel or Google Sheets; comfortable interpreting data to inform decisions
• Creative thinker with solid copywriting skills and an eye for compelling messaging and ad concepts
• Experience crafting & implementing SEO best-practices across product pages, landing pages and content
• Proficient in SEO tools like SEMrush, Ahrefs, and Google Search Console
• Detail-oriented and highly organized, with the ability to manage multiple tasks and meet deadlines
• Bonus: experience working across international markets or on e-commerce platforms like Shopify, Magento, or WooCommerce.

ADDITIONAL REQUIREMENTS

• Prior experience in hair / beauty or fashion content is preferred.
• Location: Quebec, Canada and Ontario, Canada only.
• Familiarity with content workflows / Monday.com
• Bonus: Background or connections in professional hairstyling, salons, or beauty education.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Personal Care Product Manufacturing

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