Stratège, Communications et contenu

Stratège, Communications et contenu

Join to apply for the Stratège, Communications et contenu role at BRP.

Responsabilités

Under the responsibility of the team leader, Corporate Communications and Strategic Content, the content strategist plays a key role in BRP's corporate communications team by planning and overseeing the execution of the overall communication strategy to help achieve company goals and strengthen its unique culture. You will leverage your expertise and experience by providing dedicated support (consultative role) to various company functions in developing and implementing communication plans to promote their programs and projects. This permanent position will be based in Montreal, Sherbrooke, or Valcourt.

YOU WILL HAVE THE OPPORTUNITY TO :

• Contribute to the development and implementation of communication plans supporting various projects across departments to ensure target achievement.
• Develop and execute communication strategies and content that ensure message consistency and coherence for internal and external audiences, especially during product launches, programs, events, and special projects.
• Advise partners on strategies, tactics, messages, and channels for announcements to managers and employees.
• Ensure the relevance, alignment, and quality of the company's website content, contributing to content writing.
• Write engaging and relevant content for various internal and external communication tools.
• Regularly evaluate and measure communication effectiveness and implement new approaches to improve engagement.

YOU WILL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES :

• Bachelor's degree in communication or related field.
• At least 8 years of experience, mainly in organizational communication.
• Ability to communicate with internal and external stakeholders, including unilingual English speakers outside Quebec.
• Spanish language skills (an asset).
• Strong strategic advisory and change management skills.
• Experience in content strategy, intranet/platform implementation, and web content writing (highly desired).
• Excellent writing and ability to simplify complex topics.
• Ability to work in a dynamic, multidisciplinary, multitask environment with tight and changing deadlines.
• Organizational, planning, and delegation skills.
• Exceptional teamwork, relationship-building, trust, and collaboration skills.
• Ability to see the big picture and consider cultural factors in messaging.
• Attention to detail, discernment, empathy, enthusiasm, determination, and creativity.
• Knowledge of Google Workspace, Microsoft 365, and Mailchimp (a plus).

COMMITMENT TO DIVERSITY

BRP fosters a culture that invites, connects, and propels employees from all backgrounds and beliefs. Diversity and uniqueness drive our ingenuity and give us a competitive edge. We are committed to creating a work environment where everyone feels valued, can grow, and finds purpose in their work.

EMPLOYEE BENEFITS

We offer a comprehensive package including :

• Annual bonus based on company results
• Generous paid time off
• Retirement plan
• Group savings options
• Health coverage paid by BRP

Additional perks include flexible hours, summer schedules, holiday breaks, educational resources, and employee discounts on BRP products.

ABOUT BRP

BRP is a global leader in recreational vehicles and boats, creating innovative ways to move across snow, water, asphalt, land, and even in the air. Based in Valcourt, Quebec, with manufacturing facilities across North America, Finland, Australia, and Austria, we employ nearly 20,000 passionate people who believe that the journey matters more than the destination.

Job Details

• Level : Mid-Senior level
• Type : Full-time
• Functions : Marketing, PR, Writing / Editing
• Industry : Manufacturing

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