Business Development Manager

Overview

Great Foods is seeking a Foodservice Sales Manager to establish and grow our foodservice presence in Canada. This is a business development role starting from scratch – the ideal candidate will be a self-starter who can identify opportunities, open doors, and build lasting relationships with distributors, restaurant chains, catering companies, and foodservice operators.

You will work closely with our leadership team to develop a go-to-market strategy, create a pipeline of opportunities, and position Great Foods as a trusted supplier in the Canadian foodservice industry.

Location, Travel & Type

Location : Canada (Full-Time, In-Office)

Travel : On the road minimum 2 days per week visiting customers and prospects

Type : Full-time

Reporting to : Freddy Yahchouchi

Key Responsibilities

• Develop and execute a sales strategy to grow Great Foods’ presence in the Canadian foodservice market.
• Identify, approach, and secure new accounts including distributors, restaurant groups, caterers, and institutional buyers.
• Build and manage a pipeline of qualified opportunities from scratch.
• Conduct in-person customer visits at least twice per week to establish strong client relationships.
• Negotiate pricing, terms, and contracts with new accounts.
• Provide regular updates on market trends, competitive activity, and customer feedback.
• Collaborate with internal teams to ensure product availability, quality, and service standards are consistently met.
• Represent Great Foods at trade shows, customer meetings, and industry events.

Required Skills & Experience

• 5+ years of proven sales experience in foodservice (distributors, restaurant chains, catering, or institutional sales).
• Strong network of contacts within the Canadian foodservice industry.
• Demonstrated success in new business development and securing accounts from scratch.
• Excellent negotiation, communication, and relationship-building skills.
• High level of self-motivation, independence, and resilience.
• Ability to thrive in a fast-paced environment and travel regularly to customers.

What We Offer

• A ground-floor opportunity to shape Great Foods’ foodservice sales presence in Canada.
• Full-time, in-office role with significant customer-facing interaction.
• Competitive compensation package with performance-based incentives.
• Opportunity for career growth as the foodservice division expands.

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