Consultant Web / Marketing

Brossard

Offre publiée le 2025-09-08

Captivea Madagascar

Overview

Profile required for a Web Consultant role focused on project management and digital strategy. The position involves coordinating client projects, implementing or redesigning websites on Odoo, and guiding digital marketing efforts.

Responsibilities

  • Project Management: Support clients throughout the implementation or redesign of their websites on Odoo. Coordinate between technical teams and clients to ensure deadlines and project requirements are met. Conduct analysis and draft functional specifications in line with clients’ needs. Provide regular project follow-ups and act as the main point of contact for clients.
  • Digital Strategy: Develop and advise on SEO strategies to improve website visibility on search engines. Guide clients in their overall digital marketing strategy (online advertising campaigns, content, social media, etc.). Set up and configure performance tracking tools such as Google Analytics, SEMrush, and other analytical platforms.

Qualifications

  • Minimum Bachelor's degree (Bac +3) in marketing, digital communication, project management, or a related field.
  • At least 3 years of experience in web project management and/or digital marketing, ideally in an agency setting.
  • Experience in client support and managing website creation projects.

Skills

  • Technical Skills: In-depth knowledge of performance analysis tools such as Google Analytics, SEMrush, and similar platforms. Ability to configure and optimize these tools for effective marketing use.
  • Digital Marketing Skills: Expertise in SEO (search engine optimization), with the ability to design effective SEO strategies for clients. Broad understanding of digital marketing techniques, including SEM, PPC, email campaigns, social media, and content marketing.
  • Interpersonal Skills: Excellent written and verbal communication skills. Ability to understand clients' needs and translate them into concrete actions. Strong interpersonal skills and ability to work both independently and as part of a team.
  • Additional Skills (a Plus): Experience with Odoo (content management, e-commerce modules, etc.). Knowledge of web development (HTML, CSS, JS). Proficiency in other marketing and CRM tools.

Details

  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Information Technology
  • Industries: IT Services and IT Consulting

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