Marketing Manager

Description de Poste

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MACKAGE

SOIA & KYO

Education : About APP Group

APP Group is the Montreal-based parent company of Mackage and SOIA & KYO brands with offices currently in Montreal, New York, Miami, Shanghai, Munich, Paris and Seoul.

MACKAGE

Specialists in all-season protection since 1999, Mackage merges the finest, most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature silhouettes.

A global outerwear leader defined by a commitment to exceptional quality, purpose, and performance with a focus on aesthetic innovation.

SOIA & KYO

Founded in Montreal in 2004, SOIA & KYO celebrates beauty in simplicity and the joy of life's simple moments. As a premium outerwear brand, we are committed to sustainability and creating better products for people and the planet. Known for fine fabrics and versatile styling, SOIA & KYO is a celebrity favorite, recognized globally and sold in North America, Europe, and Asia.

APP Group is committed to employment equity and invites applications from women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons and otherwise marginalized persons.

Job Summary

The Global Marketing Manager will lead seasonal integrated marketing initiatives for MACKAGE and SOIA & KYO, ensuring alignment with the company’s vision and objectives. Combining strategy with creative execution, this role includes overseeing campaigns and providing on-set art direction. The ideal candidate is organized, detail-oriented, and experienced in fashion or luxury, thriving in a collaborative, cross-functional environment.

What you’ll do

• Develop and execute integrated global marketing plans and briefs aligned with consumer insights, business objectives, and brand strategy.
• Collaborate with Creative, PR / Social, E-commerce, Retail, and Visual Merchandising teams to align programming, strategy, and execution plans.
• Maintain seasonal marketing calendars with product stories, brand moments, and promotional periods under the guidance of the VP of Global Marketing.
• Create tailored 360° marketing programs with Trade and Regional Marketing teams.
• Develop creative briefs, define content needs, and ensure deliverables meet brand standards and aesthetics.
• Provide on-set art direction for seasonal campaign and e-commerce shoots to ensure visual consistency, brand alignment, and elevated execution.
• Work with photographers, stylists, and creative teams to achieve key visual outcomes.
• Coordinate sample gathering and ensure timely delivery of creative assets for wholesale, e-commerce, and marketing.
• Plan go-to-market strategies and align all marketing touchpoints (email, social, homepage, retail).
• Support contests, collaborations, and partnerships from ideation to execution.
• Track and report KPIs weekly and monthly.
• Manage marketing budgets and track spend against targets.
• Ensure brand consistency across markets and activities.
• Prepare internal and external presentation materials for stakeholder meetings, sales summits, and market previews.

What you’ll bring

Education : About APP Group

Experience :

• 7 to 10 years of experience in marketing within the fashion, luxury, or lifestyle sectors, with exposure to global markets.
• Demonstrated experience in on-set art direction and campaign photography production.

Technical skills & competencies :

• Ability to handle multiple priorities under tight deadlines.
• Excellent cross-functional communication and collaboration skills.
• Proficiency in marketing performance tracking and basic budget management.
• Knowledge of digital, retail, and social media marketing best practices.
• Highly detail-oriented with a strong sense of brand aesthetics.

We want to get to know you

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and Fashion

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