Social Media Coordinator

Job Title: Social Media Coordinator

Location: Remote / Montreal, Canada + on-site shoots / events + travel

Reports to: Social Media, Content & Brand Voice Manager

Employment Type: Full-Time

About DESIGNME

At DESIGNME, we believe in the power of self-expression through hair. Born in Canada, we’re a fast-growing indie haircare brand creating high-performing, fun, and easy-to-use products for every hair type. We're passionate about community, creativity, and empowering individuals to feel their best. Born behind the stylist chair, we’re loved by artists and consumers alike.

We’re looking for a savvy, energetic, and highly organized Social Media Coordinator to help grow our brand presence through scroll-stopping content, sharp community management, and data-driven storytelling across Instagram (B2B stylists) and TikTok (B2C consumers).

Role Overview

As our Social Media Coordinator, you’ll be at the forefront of our brand storytelling, planning, producing, and publishing content that educates stylists, delights consumers, and converts interest into action. You’ll collaborate with influencers, creators, and internal teams to bring the DESIGNME brand to life daily across social.

Key Responsibilities

Social Content Creation & Publishing (60%)

• Plan and maintain weekly content calendars aligned to launches, promos, retail moments, and education.
• Produce and publish 5–7 weekly assets (Reels / TikToks, carousels, stories / lives).
• Write on-brand captions and CTAs tailored to B2B (stylists / education) vs B2C (consumers / entertainment).
• Attend shooting days.

Community Management & Social Care (20%)

• Monitor DMs / comments daily with a 24–48h SLA; escalate pro / stylist questions as needed.
• Engage with creators, stylists, retailers, and UGC; uphold voice / tone guidelines.
• Social listening: identify trends, FAQs, and content opportunities.

Reporting & Optimization (10%)

• Track weekly KPIs (views, saves, completion rate, CTR); compile monthly insights with next steps.
• Test hooks, formats, and posting times; iterate based on performance.

UGC & Influencer Support (10%)

• Source, secure, and organize UGC (permissions / usage rights).
• Support micro-creator outreach and coordinate deliverables for repurposing on brand channels.

Qualifications:

• Must be legally authorized to work in Canada.
• 1–2 years experience in social media for a brand or agency with experience in beauty / hair.
• Excellent communication skills in English.
• Strong short-form video skills (shooting, editing in CapCut / Adobe Rush / Premiere).
• Platform fluency: Instagram Reels / Stories, TikTok trends, audio, and analytics.
• Highly organized; able to manage multiple timelines and assets simultaneously.
• Familiarity with scheduling / analytics tools.
• Bonus: Salon / stylist familiarity, light motion graphics, bilingual (EN / FR).

Why join DESIGNME?

• Work with a passionate, collaborative team at a fast-growing indie brand.
• Shape how DESIGNME connects with stylists and consumers every day across social.
• Creative, fun, and flexible environment with room to grow—and plenty of good hair days.

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