Senior SEM Specialist

A career as a Senior SEM Specialist (Search Engine Marketing) on the Digital Acquisition team at National Bank involves being part of a team passionate about data-driven results. Our goal is to optimize digital acquisition by enhancing the entire conversion funnel.

Responsibilities

• Serve as an internal resource for all search engine marketing (SEM) initiatives.
• Supervise and optimize SEM activities with partner agencies to align with company objectives.
• Enhance acquisition performance by integrating SEO and SEM strategies.
• Provide strategic support to management on digital performance and positioning.
• Stay updated on digital platform best practices and trends.
• Innovate by testing, analyzing trends, and extracting insights to improve methods.

Team and Work Environment

You will be part of a team of 9 in the Digital sector, reporting to the Senior Manager – Digital Acquisition. Our team values data-driven decision-making, strategic input, and collaboration. We offer flexible work arrangements, including hybrid work and adaptable schedules.

Development Opportunities

We prioritize continuous development through personalized training, on-the-job learning, and internal mobility. Resources include the Data Academy, Language Training, Harvard Learning Centre, career platforms, coaching, and mentoring. Collaboration with diverse colleagues will enrich your growth.

Prerequisites

Languages

Fluency in French is required for frequent communication with service providers and partners speaking other languages.

Skills

Communication, Database Marketing, Search Engine Marketing, Stakeholder Management, Teamwork, Empathy, Initiative, Learning Agility, Resiliency, Marketing Analytics.

Benefits

In addition to competitive pay, we offer flexible benefits including health and wellness programs, Employee Share Ownership, Family Assistance, banking services, community involvement opportunities, and a virtual sleep clinic.

Our Culture

We foster a positive employee experience with modern work environments, collaborative tools, and active listening. We value feedback and open communication.

Our Values

We are a human-scale bank emphasizing courage, entrepreneurship, and a passion for people. Our mission is to positively impact lives, guided by partnership, agility, empowerment, and inclusivity. We ensure accessibility and accommodation for all candidates.

Career Growth and Diversity

We offer varied opportunities for career progression through training, mentorship, and internal events. We celebrate diversity and inclusion, welcoming candidates from all backgrounds. Sign up for updates, create a profile, and receive tailored job alerts.

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