Paid Media Specialist

Paid Media Specialist at MNP

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About Us

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Digital Marketing team as a Paid Media Specialist. This diverse team of professionals explores new and evolving technology and trends to drive brand awareness. As a trusted advisor, you’ll develop, measure and support innovative digital methods to attract and engage current and future clients.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

• Develop and manage paid media campaigns across platforms such as Google Ads, Meta (Facebook / Instagram), LinkedIn, YouTube, and programmatic channels.
• Consult with, and advise, internal stakeholders on paid media strategy and how it will best fit with their overall campaign goals.
• Execute A/B tests and ad copy variations to optimize campaign performance.
• Monitor, analyze, and provide actionable insights on campaign performance metrics such as click-through rate, cost per click, cost per acquisition, and return on ad spend.
• Collaborate with content, design, and analytics teams to ensure cohesive messaging and creative alignment.
• Manage budgets, pacing, and bid strategies to maximize return on investment.
• Stay current with industry trends, platform updates, and emerging technologies in digital advertising.
• Prepare and present performance reports and recommendations to stakeholders.

Skills And Experience

• 3 years of hands-on experience managing paid media campaigns.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Strong analytical skills and experience with data visualization tools (such as Looker Studio, Tableau, Power BI).
• Excellent communication, organization, and project management skills.
• Strong focus on prioritization and accomplishing multiple tasks.
• Ability to see the whole user journey, and focus on the goal in order to optimize user experience to attain that goal.
• Understanding of the role social media plays in marketing initiatives, including the importance of ethical social media usage.
• Any of the following would be considered an asset:
• Bilingual with the ability to speak and write in English and French.
• Any Google Ad or Meta Blueprint certifications.
• Familiarity with Google Analytics, and Power BI.
• Experience with conversion tracking, pixel implementation, and tag management (through Google Tag Manager).
• Familiarity with Sprout Social, or Spotify's ad network.

With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and more!

We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply!

Job Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing / Editing

Industries: Accounting

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