Manager, Media Effectiveness

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Job Description : Our mission is to

Job Description : Our mission is to

Dentsu Canada is looking to add strong analytics professional to their evolving team. The ideal candidate would have worked in the field of analytics with experience within media at an agency, corporate, media vendor environments. Familiarity with digital media concepts for Search, Social, Video and Display is a plus.

Responsibilities :

• Client Relationship Management
• Serve as the primary point of contact for assigned clients, building strong relationships and understanding their business objectives
• Lead client meetings and presentations, clearly communicating complex data insights in accessible terms
• Proactively identify opportunities to improve client performance and satisfaction
• Manage multiple projects across different stakeholders
• Analysis & Reporting
• Manage the development and maintenance of automated reporting solutions across paid media platforms, web site and internal business data
• Ensure development of compelling data visualizations and dashboards that effectively communicate relevant KPIs
• Connect marketing performance data to relevant site and business actions
• Platform Expertise
• Maintain deep knowledge of major paid media platforms, their data structures, and reporting capabilities
• Proficient with popular site analytics tools (GA4, Adobe Analytics) for integrated customer journey analysis
• Stay current with platform updates, new features, and best practices
• Technical Implementation
• Build and maintain data pipelines for efficient processing of advertising data
• Implement tracking solutions and ensure proper data collection across paid media and web touchpoints
• Develop custom scripts and tools to automate routine tasks and enhance reporting capabilities
• Configure platform integrations to create unified reporting views across the customer journey

Qualifications :

Nice-to-Have Skills :

Additional Information

The salary range for this position is $75k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and / or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location : Toronto

Brand : Dentsu Media

Time Type : Full time

Contract Type : Permanent

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Advertising Services

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