Paid Media Strategist

Job Title: Paid Media Strategist

Location: Vancouver, BC (Hybrid or Remote within PST timezone)

Salary: $55,000–$70,000 CAD annually, based on experience

Type: Full-Time

About Popcorn

Popcorn is a creative marketing agency that blends digital, social, influencer, and experiential marketing to tell bold, memorable brand stories. From global candy brands to top-tier hospitality groups and civic organizations, we help brands stand out — with strategy, heart, and hustle.

We’re looking for a Paid Media Strategist to join our team and lead the planning, execution, and optimization of paid ad campaigns across platforms like Google, Meta (Facebook / Instagram), LinkedIn, and programmatic / display networks.

What You’ll Be Doing

• Develop and execute paid media strategies across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads, LinkedIn, and programmatic platforms
• Plan and launch full-funnel ad campaigns that drive measurable results (ROAS, CTR, CAC, etc.)
• Conduct keyword research, audience segmentation, and competitive analysis
• Set up and manage conversion tracking, pixels, and UTM parameters (GTM, GA4, Meta, etc.)
• Build high-performing ad copy, visuals (in partnership with our creative team), and landing pages
• Monitor and optimize campaigns daily across all platforms
• Perform A/B and multivariate testing to improve ad effectiveness
• Generate performance reports with insights and recommendations
• Stay on top of digital ad trends, platform changes, and best practices
• Collaborate with client account leads to present strategy, results, and recommendations