Senior Media Planner

Senior Planner, Mx Planning

Havas Media has an immediate position available for a Sr. Planner, Mx Planning in the Toronto office.

As a Sr. Planner, you are responsible for the day-to-day execution of media assignments at HAVAS MEDIA. You are expected to understand your clients’ line of business, have experience using media tools, follow best practices, and help build best-in-class processes with your team. You organize/manage workflow; mentor junior team members to fulfill all media planning, analysis, and scheduling requests. To be successful, you must have a pulse for innovation & creativity, a proactive nature, be organized and thorough, and be a team player keen on building meaningful connections.

Responsibilities include, but are not limited to:

• Work closely with the team management (Manager through Group Account Director) to develop an integrated communication strategy for your client base.
• Leverage tools and research to develop insights, channel plans, and meaningful experiences.
• Work in partnership with the Investments and Performance teams to collaboratively build our tactical activation details.
• Planning and execution of media plans as it pertains to assignment/agreed strategy.
• Work across specialized teams (SEM, social, programmatic, investments) to integrate digital expertise where required.
• Ensure accuracy of estimates and planned data. Quality control of all components.
• Issuance of schedules, documentation, and financials required to keep the project/campaign on track, on schedule, and within budget for the client.
• Cost analysis and financial diligence in discrepancy processing.
• Help guide and mentor junior team members (Coordinators, Planner) to ensure their ongoing development.

Desired Skills and Experience:

• 2-4+ years of experience in media planning across all channels (print, broadcast, audio, digital, OOH).
• Experience managing direct reports is an asset though not required.
• Proactive nature and comfortable taking initiative to own assigned deliverables.
• Working knowledge of research and tools such as Pathmatics and Vivadata.
• Competency in digital campaign management including preparation and review of performance reports.
• Great communication skills including verbal and written. Ability to prepare clear and concise emails and client-ready documents.
• Solid expertise in PowerPoint and Excel.
• Organized, accurate, and attentive to detail.
• Team player with a ‘can do’ attitude and demonstrated ability to follow through.
• Strong understanding of the media landscape including positive publisher relationships and ability to objectively evaluate proposals.
• Comfortable presenting and managing day-to-day communication with clients.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Post-secondary education in marketing, business, or a related field is an asset.