Sales Development Representative

Job Description

Salary :

We are seeking a high-performing and motivated Sales Development Representative (SDR) to join our growing team. This role is focused on qualifying and converting Marketing Qualified Leads (MQLs) into booked meetings and sales pipeline opportunities. You will play a critical role at the top of the sales funnel, working closely with Marketing and Account Executives to build relationships with high-intent prospects and ensure a seamless lead handoff.

A key part of this role involves researching each lead before outreach to understand their company, role, and potential needs. You must be curious and thorough, as this research directly impacts your ability to connect meaningfully. Additionally, you will be responsible for writing your own outreach messages, crafting thoughtful and personalized emails and call scripts. If you enjoy testing different tones, formats, and sequences to improve engagement, this is the role for you.

Key Responsibilities

Qualify and Convert Leads

Engage MQLs generated from marketing campaigns, events, and inbound channels through consultative outreach. Convert qualified leads into booked discovery calls and sales opportunities.

KPI : MQL to SQL conversion rate, SQL to pipeline dollar value.

Personalized Outreach & Messaging

Research prospects thoroughly to understand their context and craft tailored outreach via email, LinkedIn, and calls. Continuously test and optimize messaging for better engagement.

KPI : Email response rate, positive reply rate, A/B test results, engagement trends.

Lead Management & Follow-up

Prioritize and organize outreach using a specific framework. Ensure timely, structured follow-ups to drive momentum with engaged accounts.

KPI : Average response time, follow-up cadence, engagement rate.

Consultative Conversations

Lead value-driven conversations to uncover pain points, build trust, and qualify prospects effectively.

KPI : Engagement rate, number of discovery calls, lead progression.

Event & Conference Representation

Represent Solutions METRIX at 12 conferences or trade shows per quarter across North America. Manage the booth professionally, qualify visitors, and secure follow-up meetings on-site.

KPI : Number of qualified leads, meetings booked, post-event conversion rate.

Cross-Functional Collaboration

Work closely with Marketing and AEs to ensure lead alignment, provide feedback, and maintain high-quality handoffs.

KPI : Feedback frequency, AE satisfaction, opportunity creation from handoffs.

Reporting & CRM Accuracy

Log activities and lead data in Creatio CRM. Share weekly performance updates and actionable insights with the Sales Director.

KPI : CRM data quality, report accuracy, trend identification.

Qualifications

• Minimum 1-3 years of experience in B2B tech sales and/or Professional Services (SDR/BDR role preferred).
• Strong research skills and a genuine curiosity about your prospects.
• Proven ability to write clear, engaging, and personalized outreach messages.
• Enjoy testing new ideas and learning from outcomes.
• Comfortable using CRM tools.
• Familiarity with sales outreach frameworks is a plus.

What We Offer

• Competitive base salary + commission structure.
• Ongoing sales enablement and career development.
• Collaborative and dynamic team environment.
• Opportunity to make a real impact on a growing company.